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Marketers are spending millions of pounds on elaborate advertising campaigns when often what’s really needed to help influence consumers is a “word-of-mouth recommendation from a trusted source” which “cuts through the noise” of traditional marketing methods. -
In this course we’ll look at how to identify your customers and other stakeholders, how to make your organization stand out above the crowd and techniques ranging from Twitter and online forums to competitions, launches, marketing literature and raising your profile through the media. -
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Facebook is by far the world’s biggest social network and Facebook marketing is the best tool to allow businesses and not for profits to connect with their target market. The Mastering Facebook Marketing 'Taster' course is the perfect way to learn the strategies and techniques required to reach this vast and lucrative market. You will learn how to find, target, market and SELL to your exact audiences, based on specific social and geographical information – age, gender, location, personal interest, job functions etc. If you want to keep up with the competition, you simply can't afford to ignore the power of Facebook marketing. Learn to Kick Start Your Facebook Marketing with our easy to implement strategies and techniques that will generate more leads, sales, boost your Fans, drive web traffic and improve your brand awareness. Places limited. Book your free place now to avoid disappointment. PROMO CODE: FREE -
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We believe a marketing plan WITHOUT a strategic plan is doomed to fail. ELC Associates will provide you with a tried and test five step plan (based on the AQUICK marketing system) that will turn leads into loyal supporters or customers. We will provide you with the strategy, accountability and expertise your charity or business needsfor growth. -
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ELC believe that an organisation can only really achieve a realistic growth when it combines marketing tactics with a sound business strategy. This means it needs to combine a long term view of how it wants the business to grow and prosper with creative agile marketing tactics. Our bespoke marketing for grow business strategy involves:- Working with you to understand your overall business/organisational objectives and understanding how the business and marketing strategies can support the delivery of these aims.
- Developing and creating persona(s) of your target markets.
- Analysing the external and internal factors that could impact on your marketing.
- Analysis of your current product / service offer, value proposition, product or service performance and customer lifecycle.
- Creating the most effective marketing channels for your business and helping develop the best techniques and analytics to measure their effectiveness.
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Lead generation (top of the funnel) is the beginning of the process that hopefully leads to a prospect converting into a customer (bottom of the funnel). So having a lead generation strategy is imperative for the sales, profits and growth of your business. However, before any business can have a successful marketing strategy it MUST define its 'buyers persona'. A persona is a semi-fictional representation of your ideal customer(s) based on market research and real data about your existing customers. Having a well-defined persona can help you build a more effective marketing plan as it will help you target your sales and marketing campaigns and offers to the right groups of prospective customers or clients. The workshop takes delegates through the stages of building a buyer persona, the three groups of people you should be targeting, how to attract prospects to YOU, the 5 ways to boost lead generation based on the concept of the 'sales funnel' and finally an introduction to selling online (sales in a digital world). This is not just a THEORY class. We'll show real life examples of what works, why they work and more importantly HOW you can apply them to your business. Every delegate will leave with an action plan that they can APPLY to their businesses straightway. At the end of this highly interactive workshop you will:- Understand what buyer personas are and their benefits
- Understand the difference between B2B and B2C buyers personas
- Understand the 'Sales Funnel' process and how to use it
- The three groups of people you should be targeting
- How to attract prospects to YOU, so you don't have to go chasing them
- 5 ways to boost your online lead generation strategy
- Learn the fundamentals of a good lead generation strategies (Ie Dos and Don'ts)
- Introduction to social selling (Sales in a digital world)
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Getting coverage in local or trade press may not have the kudos of being featured in national newspapers but it often delivers a better return on your time, effort and investment, especially if you’re on a tight marketing budget. For small businesses and non profits, local newspapers and trade publications are a more realistic proposition for media coverage than the national broadcast or print media. Readers want interesting news, features and articles that are engaging and in some way beneficial. So if you can help a journalist deliver this, then you are well on the way to getting valuable and FREE press coverage for your business. In this interactive half day workshop you will learn:- The benefits for your business of a local news story
- What kind of stories local journalists are looking for
- How to find the best story for your business
- How to pitch your story to the media (delivered by a local press journalist)
- Anatomy of a great press release (we look at some excellent examples)
- Your action plan going forward
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Content marketing and sales are two of the most important strategies for success—but too many businesses think of them as inherently distinct activiteis. Content marketing is all about publishing content to attract more traffic, while sales is about landing more deals. For your business to GENERATE GREATER SALES AND PROFITS you must COMBINE these two functions. This training course explains how to achieve this successfully.NOTE: Price includes a free 1-1 consultation where we will create a BESPOKE Content Marketing Action Plan, that you can use straight away to begin generating awareness, leads, sales and loyal customers. The plan will include how your business will use Content Marketing for 1) Attraction 2) Promotion 3) Sales of your products or services.
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Facebook Ads are a fantastic way to generate donations and awareness for charities, community group0s and community interest companies (CICs). These organisations are increasingly turning to Facebook advertising as opposed to Google Adwords to fulfil their fundraising, community engagement, volunteering, sales or online presence objectives for a variety of reasons. Partly it's because Facebook Ads are 80% cheaper than Google Adwords and partly because charities are able to target with great accuracy those people who are likely to support or donate to their cause. With a wide range of creative placements to choose from and excellent targeting options, it’s no wonder that these organisations are increasingly looking at Facebook Ads to help deliver return-on-investment (ROI) on fundraising, communications and organisational growth objectives. -
What are Facebook Local Awarenes (FLA) Ads With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood. Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach. We think they’re the best way for local businesses to reach people near them, and the best way for people who use Facebook to discover more useful things in their area. For the first time, ads can be created with the physical location of a business at the heart of the campaign with the ability to target consumers in the radius of that location to drive foot traffic and awareness. This is the next generation of relevant, locally authentic, hyper-local ads. FLA ads are designed to be an entry-level alternative to Facebook’s existing advertising suite. They allow businesses to reallocate their Facebook ad budget to a solution more specifically focused on the geographic areas around individual stores. -
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With over 900 million daily visits, Facebook offers amazing opportunities for businesses to sell and engage with their customers at a level not previously possible. For example businesses can now connect on a much deeper level and can have one-to-one conversations with their customers, who can ‘like’ their Page, read their posts and share their offerings with friends or other customers. Additionally businesses can now precisely target your audience and present their offer only to those most likely to buy.
NOTE: Price includes a free 1-1 consultation where we will create a BESPOKE Facebook Marketing Action Plan, that you can use straight away to begin generating awareness, leads, sales and loyal customers. The plan will include how your business will use Facebook for 1) Attraction 2) Promotion 3) Sales of your products or services.
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Want to attract more supporters, volunteers or potential donors to your cause but don't have the budget to employ an agency or full time PR person? Then this course is for you. Charities are finding it hard to make their voices heard and get the attention of the press and influencers above the 'digital noise' of the internet. Give your charity a competitive edge by learning the tactics from expert PR practitioners that will enable you successfully attract the attention of journalists and produce attention grabbing press releases and marketing materials. You will learn step by step how to use the latest charity comms training strategies to make effective use of “free” or “earned” media. That means no more paying for expensive ads to attract attention for your charity. Many charities struggle to achieve effective marketing, simply because they don't know what to do. You'll also learn the types of stories journalists are looking for, how to craft a winning press release that gets read and how to find bloggers and influencers for your cause. This interactive and highly affordable taster course will guide your non profit into getting your the publicity for your charity and your cause that it richly deserves. Cost: £29 (includes course notes and refreshments). Dates: 8th Nov 2019 (9.30am-12pm) Venue: East London Training Rooms. (To be confirmed, dependent on numbers). Places limited. To find out more about this course complete the online form or call the Training Manager on 0208 090 2233 / 0794 9529 231 Course Outcome: You will understand how the PESO PR model and how to integrate it into your charities content marketing strategies You will learn how to plan and implement your a PR and content marketing campaign using the PESO model You will learn the basics of a charity electronic press kit You will learn what is newsworthy and how to attract attention of the media online and offline You will learn PR tactics to increase awareness, donations, support and volunteer recruitment. You will learn to create press releases that get the attention of the media You'll receive one month free post course email and telephone support For further information about out Charity PR Strategy (Advanced Training) Course visit: https://elcassociates.co.uk/product/charity-pr-strategy-content-marketing/ About ELC Associates ELC Associates is an integrated marketing agency specialising in PR, digital marketing. Our trainers have a wealth of experience in PR, digital and offline marketing. In addition to delivering cutting edge PR campaigns for charities and SME's, they have helped around 140 charities and SMEs improve their PR and digital marketing skills. This includes delivering introductory and advanced PR and marketing workshop as well as one-2-one advice/guidance coaching on developing effective PR campaigns and social media strategies. ELC Associates was also involved in the Government’s Growth Accelerator programme where they acted as a PR and marketing consultants to a wide range of SME’s. They currently work with a range of charities where they help them develop newsworthy press releases, PR campaigns and digital sales strategies aimed at increasing donations and supporters. See link to portfolio and case studies www.elcassociates.co.uk/portfolio -
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Brand awareness is the most important aspect of marketing campaigns, at least initially when introducing potential customers to your product or service. It's equally important for established brands, as keeping their products 'top of mind' helps them maintain an edge over their competitors. One of the ways of creating brand awareness is through engagement with the media or social influencers. Getting media attention starts with the tried and trusted press release. Many businesses fail to get press attention simply because they don’t know what the media WANTS or how to CORRECTLY approaching them. ELC Associates has helped many businesses over the last 15 years overcome these challenges and get the media coverage they deserve. We can help you do the same. In this jam packed three hour sessions you will learn:- The three main reasons why businesses don’t get media coverage
- What makes a press release newsworthy
- The four key facts you must get across in the first two paragraphs
- Anatomy of an attention grabbing press releases
- Examples of press releases that work and WHY (from various sectors)
- Following through with phone calls to journalists
- The four crucial steps to building that perfect influencer partnership
- Practical Press Release writing session
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To win the war of public opinion, attract new supporters, volunteers and to educate potential donors, nonprofits are learning that they need to use the latest charity PR strategy and content marketing techniques to make effective use of “free”, "owned" or “earned” media. This interactive and highly affordable full day course will enable your non profit to create marketing strategies, implement and execute multi-channel content marketing campaigns that will drive cause awareness, supporter engagement, volunteer recruitment and increase donations. Cost: £195 ( Course notes and refreshments). Date: On-going (call for latest training date), Venue: South London Training Centre, SE23 Course Outcomes: • What is the PESO model and how it relates to content marketing • Learn how to deliver effective content that engages with your audience • Learn to create an electronic press kit that gets media attention • Learn how to increase awareness, support and donations with content marketing and PR • Learn how to measure effectiveness of your marketing activities Contact Details: To find out more about this course complete the online form or call the Training Manager on 0208 090 2233 / 0794 9529 231 -
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Want to attract more supporters, volunteers or potential donors to your cause but don't have the budget to employ an agency or full time PR person? Then this course is for you. Charities are finding it hard to make their voices heard and get the attention of the press and influencers above the 'digital noise' of the internet. Give your charity a competitive edge by learning the tactics from expert PR practitioners that will enable you successfully attract the attention of journalists and produce attention grabbing press releases and marketing materials. You will learn step by step how to use the latest charity comms training strategies to make effective use of “free” or “earned” media. That means no more paying for expensive ads to attract attention for your charity. Many charities struggle to achieve effective marketing, simply because they don't know what to do. You'll also learn the types of stories journalists are looking for, how to craft a winning press release that gets read and how to find bloggers and influencers for your cause. This interactive and highly affordable taster course will guide your non profit into getting your the publicity for your charity and your cause that it richly deserves. Cost: £19 ( Inc course notes and refreshments). Date: Various Venue: Various Places limited - 20 (First come basis) Course Outcome: • What the PESO model is and its relation to content marketing • Learn how to deliver effective content that engages with your audience • Learn the basics of an electronic press kit that gets media attention • How to increase awareness, support, and donations with content marketing • How to measure effectiveness of your content marketing For further information about out Charity PR Strategy (Advanced Training) Course visit: https://elcassociates.co.uk/product/charity-pr-strategy-content-marketing/ About the Trainer (Tayo Idowu) I am a skilled PR trainer, writer, business mentor, digital sales/PR expert. My time is split between helping others develop their digital PR and communications skills and managing our growing list of PR of clients. Through my speaking and training engagements I help around 140 charities and SMEs improve their PR and content marketing skills every year. This includes from ‘how to’ workshop or advice/guidance sessions where they receive one-2-one coaching on developing effective PR campaigns and social media strategies I was previously involved in the Government's Growth Accelerator programme where I acted as a PR and marketing consultant to a wide range of SME's. I also currently work with small businesses where I help them develop newsworthy press releases, PR campaigns and digital sales strategies. I was previously a member of CIPR.
