Digital PR Workshop For Charities: Charity Comms Training (Taster)
Want to attract and retain more supporters and donors using PR and content marketing? Our charity comms training in PR and Content Marketing t will teach you how to create content that gets real results.
At the end of this taster course delegates will be able to plan and implement their own content marketing strategy based on the PESO model. They will also learn how create an electronic press kit that gets the attention of the media. At the end of the workshop delegates will be able to use the PR/Content Marketing strategies to drive engagement, support and awareness for their cause using the latest social media platforms.
Delegates will be able to assess their current charity comms training, online PR and content marketing strategies to see where potential strengths and weaknesses lie. The interactive workshop consists of a mix of trainer led discussions, video tutorials and practical scenarios.
Delegates will be provided with the latest content marketing tips and hacks that they will be able to put immediately into action with their organisations.
Who should attend?
This course is suitable for those responsible for marketing, public relations, fundraising and e-commerce professionals of non-profits and voluntary organisations looking to further their knowledge of online PR and content marketing. It is also suitable for volunteers and trustees of these organisations.
How will I benefit?
You will understand how the PESO PR model and how to integrate it into your charities content marketing strategies
You will learn how to plan and implement your a PR and content marketing campaign using the PESO model
You will learn the basics of a charity electronic press kit
You’ll learn the best metrics to use to measure the success of your PR/content marketing activities
Cost: £10 (includes course notes and refreshments).
Dates: 14th January 2019
Venue: Croydon BME, 56a Mitcham Road, Croydon CR0 3RG (Opposite Kwik Fit and BP Petrol Station)
Places limited – First come basis
To find out more about this course complete the online form or call the Training Manager on 0208 090 2233 / 0794 9529 231
For further information about out Charity PR Strategy (Advanced Training) Course visit: https://elcassociates.co.uk/product/charity-pr-strategy-content-marketing/
About ELC Asssociates:
As a leading PR, marketing and print agency with many years of working with voluntary sector organisations we know how to successfully implemented content and outreach strategies. Our team of marketing experts and trainers know what works and we want to share their years of industry expertise with you.