Free* Digital PR Workshop For Charities: Charity Comms Training
At the end of the course delegate will be able to plan and implement their own content marketing strategy based on the PESO model. They will be able to use the latest charity comms training to drive engagement, support and awareness for their cause using Facebook, Twitter, YouTube etc.
Delegates will be able to assess their current social media, online PR and content marketing strategies to see where potential strengths and weaknesses lie. The interactive workshop consists of a mix of trainer led discussions, video tutorials, practical scenarios and quizzes.
Delegates will be provided with the latest content marketing tips and hacks, tools and content marketing plans that they will be able to put immediately into action for their organisations.
Charity Comms Training Requirements
Pen and paper. All course materials will be provided.
Who should attend?
This course is suitable for communication, marketing, public relations, fundraising and e-commerce professionals of non-profits and voluntary organisations looking to further their knowledge of online PR and content marketing. It is also suitable for volunteers and trustees of these organisations.
How will I benefit?
You will understand how to align your content marketing and online PR strategies against organisational objectives
Understand how to plan and implement a rigorous and effective content marketing plan that touches on all stages from awareness through engagement to conversion.
You’ll be able to evaluate the most appropriate channel, content, tools, resources and techniques for your content marketing strategy
You’ll learn the best metrics to use to measure the success of your content marketing activities
What are your learning outcomes?
• What the PESO model is and its relation to content marketing
• Learn how to deliver effective content that engages with your audience
• Learn the best strategies tool and tactics for effective online PR
• How to increase awareness, support, and donations with content marketing
• How to measure effectiveness of your content marketing
There will be Q&A session with professionals from broadcast and print media.
Workshop participants will receive fact sheets, examples of press release templates, blogger outreach information, media contact list and much more.
Cost: Free*: (£15 admin fee to covers venue, course notes and refreshments).
Places limited – First come basis
To find out more about this course complete the online form or call the Training Manager on 0208 090 2233 / 0794 9529 231