Lead generation is a start to the process which ultimately leads to a possible customer transforming into a regular customer down the line. So having a lead generation strategy is imperative for you and your business.
However, before any business can ever hope to have a successful lead generation strategy it MUST define its buyer persona. That is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
So whether your business generates leads through social media marketing, PR, email marketing etc you FIRST need to identify your best or ideal customer before you can even begin to think of how you’re going to market to them.
The workshop takes delegates through the stages of building a buyer persona and onto the fundamentals of lead generation based on the concept of the ‘sales funnel’.
£25* (With LIMITED OFFER promo code bp25 or £50 without)
At the end of this FREE and highly interactive workshop based on case studies and real business examples you will:
- Understand what buyer personas are and their benefits
- Learn why you need to create a buyer persona
- Understand the difference between B2B and B2C buyers personas
- Learn to create your own ‘profit generating’ buyer persona template
- The ‘Sales Funnel’ process
- Understand the benefits of having an online lead generation strategy
- Learn the fundamentals of a good lead generation strategies (Ie Dos and Don’ts)
PLUS FREE TEMPLATES TO GENERATE YOUR OWN BUYERS PERSONAS
25 June (Ongoing. Call or email Training Manager for future dates)
Who should attend:
Marketers, social media professionals, digital strategists, sales or business development managers, solo business owners or any staff member charged with marketing or sales.
Evening / 6.15pm – 8.45pm
£10* (With LIMITED OFFER promo code bp25 or £25 without)
We Work, Aldgate Tower, 2 Leman Street, E2 8FA
After course completion you will receive one months email or telephone support and a Certificate of Attendance
Tayo Idowu is a digital, content and strategic marketing consultant and trainer with over a decade of experience in Content Marketing and Lead Generation. He has delivered successful marketing and PR campaigns for some of the country’s leading companies including GSK, The NHS, Hackney Council, Gift of Living Donation (GOLD) and various Government agencies. He also has an in-depth knowledge of all things social media and has provided consultation to charities and businesses on platforms such as Twitter, Google +, Snapchat, Instragram, Pinterest, Linkedin, Youtube etc. His delivery style is interactive, engaging, fun yet very informative.
Want more information before booking?
To find out more about the course complete the ONLINE FORM or call the Course Manager on: 0794 9529 231 /0208 090 2233