Lead generation (top of the funnel) is the beginning of the process that hopefully leads to a prospect converting into a customer (bottom of the funnel). So having a lead generation strategy is imperative for the sales, profits and growth of your business.
However, before any business can have a successful marketing strategy it MUST define its ‘buyers persona’. A persona is a semi-fictional representation of your ideal customer(s) based on market research and real data about your existing customers.
Having a well-defined persona can help you build a more effective marketing plan as it will help you target your sales and marketing campaigns and offers to the right groups of prospective customers or clients.
The workshop takes delegates through the stages of building a buyer persona, the three groups of people you should be targeting, how to attract prospects to YOU, the 5 ways to boost lead generation based on the concept of the ‘sales funnel’ and finally an introduction to selling online (sales in a digital world).
This is not just a THEORY class. We’ll show real life examples of what works, why they work and more importantly HOW you can apply them to your business. Every delegate will leave with an action plan that they can APPLY to their businesses straightway.
At the end of this highly interactive workshop you will:
- Understand what buyer personas are and their benefits
- Understand the difference between B2B and B2C buyers personas
- Understand the ‘Sales Funnel’ process and how to use it
- The three groups of people you should be targeting
- How to attract prospects to YOU, so you don’t have to go chasing them
- 5 ways to boost your online lead generation strategy
- Learn the fundamentals of a good lead generation strategies (Ie Dos and Don’ts)
- Introduction to social selling (Sales in a digital world)
PLUS FREE TEMPLATES TO GENERATE YOUR OWN BUYERS PERSONAS
5th September (Ongoing. Call or email Training Manager for future dates)
Who should attend:
Marketers, social media professionals, digital strategists, sales or business development managers, solo business owners or any staff member charged with marketing or sales.
6.00pm – 8.45pm
£15* (With LIMITED OFFER promo code BUY15 or £30 without)
Osmani Centre, 58 Underwood Rd, Whitechapel, London E1 5AW
After course completion you will receive FREE business person template, one months email or telephone support and a Certificate of Attendance
Tayo Idowu is a digital, content and strategic marketing consultant and trainer with over a decade of experience in Content Marketing and Lead Generation. He has delivered successful marketing and PR campaigns for some of the country’s leading companies including GSK, The NHS, Hackney Council, Gift of Living Donation (GOLD) and various Government agencies. He also has an in-depth knowledge of all things social media and has provided consultation to charities and businesses on platforms such as Twitter, Google +, Snapchat, Instragram, Pinterest, Linkedin, Youtube etc. His delivery style is interactive, engaging, fun yet very informative.
Want more information before booking?
To find out more about the course complete the ONLINE FORM or call the Course Manager on: 0794 9529 231 /0208 090 2233