Getting coverage in your local press may not have the kudos of being featured in national newspapers but it often delivers a better return on your time, effort and investment, especially if you’re a locally based business.
For small businesses, local newspapers are a more realistic proposition for press coverage than the national press. Readers of local papers want to read about local news, stories and events so if you can help a journalist deliver this, then you are well on the way to getting valuable press coverage for your business.
Also depending on the size of your media outlet, local news can reach thousands or millions of people. You never know who’s watching that might find value in your business offering. As well, if the story is shared a lot on social media or if it goes “viral,” it has the potential of getting picked up by a national outlet.
In this interactive half day workshop you will learn:
- The benefits for your business of a local news story
- What kind of stories local journalists are looking for
- How to find the best story for your business
- How to pitch your story to the media (delivered by a local press journalist)
- Anatomy of a great press release (we look at some excellent examples)
- Your action plan going forward
This interactive, easy to follow and highly affordable taster course will guide you into getting the publicity your business richly deserves.
Cost: £67 ( Inc course notes and refreshments).
Date: Various (Call Training Manager)
Venue: Various (Call Training Manager)
Places limited – 20 (First come basis)
About the Trainer (Tayo Idowu)
I am a skilled PR trainer, writer, business mentor, digital sales/PR expert. My time is split between helping others develop their digital PR and communications skills and managing our growing list of PR of clients.
I’ve help around 140 charities and SMEs improve their PR and content marketing skills. This includes ‘PR and Marketing Workshops’ and ‘One-to-One coaching sessions on developing effective PR campaigns’.
I was a Marketing consultant on the Government’s Growth Accelerator programme where I help over 50 London businesses develop newsworthy press releases, PR campaigns and digital sales strategies.
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