Getting coverage in your local press may not have the kudos of being featured in national newspapers but it often delivers a better return on your time, effort and investment, especially if you’re a locally based business.
For small businesses, local newspapers are a more realistic proposition for press coverage than the national press. Readers of local papers want to read about local news, stories and events so if you can help a journalist deliver this, then you are well on the way to getting valuable press coverage for your business.
Also depending on the size of your media outlet, local news can reach thousands or millions of people. You never know who’s watching that might find value in your business offering. As well, if the story is shared a lot on social media or if it goes “viral,” it has the potential of getting picked up by a national outlet.
In this interactive half day workshop you will learn:
- The benefits for your business of a local news story
- What kind of stories local journalists are looking for
- How to find the best story for your business
- How to pitch your story to the media (delivered by a local press journalist)
- Anatomy of a great press release (we look at some excellent examples)
- Your action plan going forward
This interactive, easy to follow and highly affordable taster course will guide you into getting the publicity your business richly deserves.
Cost: FREE (Inc refreshments).
Date: 6 November 2019
Venue: Croydon Central Library, Katherine St, CR9 1ET
Places limited – 30 (First come basis)
OPEN TO ALL LONDON BUSINESSES
About the Trainer (Tayo Idowu)
Tayo Idowu, founder of ELC Associates is a skilled PR trainer, writer, business mentor, digital sales/PR expert. His time is split between running digital PR and marketing courses and managing ELC’s growing list of PR clients.
Over the past decade he has helped hundreds of charities and SMEs improve their PR and content marketing skills. This included PR or Marketing Workshops or One-to-One PR coaching sessions that helped businesses deliver effective PR campaigns. Check out our PR case studies: www.elcassociates.co.uk/portfolio
Croydon Central Library is Croydon’s main public library located inside the Croydon Clocktower in Croydon, south London. It is owned by the London Borough of Croydon on behalf of Croydon Council. The library is located on four floors inside the Clocktower.
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