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Creating Brand Awareness through Media and Influencer Relations (Workshop)

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Creating Brand Awareness through Media and Influencer Relations (Workshop)

£29.00 £15.00

Brand awareness is the most important aspect of marketing campaigns, at least initially when introducing potential customers to your product or service. It’s equally important for established brands, as keeping their products ‘top of mind’ helps them maintain an edge over their competitors.

One of the ways of creating brand awareness is through engagement with the media or social influencers. Getting media attention starts with the tried and trusted press release. Many businesses fail to get press attention simply because they don’t know what the media WANTS or how to CORRECTLY approaching them.

ELC Associates has helped many businesses over the last 15 years overcome these challenges and get the media coverage they deserve. We can help you do the same.

In this jam packed three hour sessions you will learn:

  • The three main reasons why businesses don’t get media coverage
  • What makes a press release newsworthy
  • The four key facts you must get across in the first two paragraphs
  • Anatomy of an attention grabbing press releases
  • Examples of press releases that work and WHY (from various sectors)
  • Following through with phone calls to journalists
  • The four crucial steps to building that perfect influencer partnership
  • Practical Press Release writing session

Investment: £15 (Inc. course notes and refreshments).
Date: 4th September 2019
Venue: Osmani Centre, 58 Underwood Rd, Whitechapel, London E1 5AW
Time: 6-9pm
Places limited – 15 (First come basis)

About the Trainer (Tayo Idowu)
Tayo’s a skilled PR and marketing trainer and business coach. His time is split between teaching marketing and PR to charities and SMEs  and managing ELC’s growing list of clients. He was also was a Marketing consultant on the Government’s ‘Growth Accelerator programm’e where he help over 50 London businesses develop newsworthy press releases, PR campaigns and digital marketing and sales strategies.

 

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Product Description

Do you know a single press release can generate your business thousands of pounds of FREE publicity and promotion if done PROPERLY?

In this interactive three hour workshop you’ll learn how to present your press release as a new story. With our new approach you’ll master how to present the journalist a release of real value that also prompts additional action, like a visit to your blog or a request for more information

The workshop is divided into four sessions:

  • Firstly you‘ll network and make new relationships with over 30 other like minded businesses in an informal introductory opening.
  • Secondly you‘ll be taught what is ‘newsworthy’, so that you can significantly increase the chance of your releases getting published or broadcast.
  • Thirdly  you’ll learn where and how to distribute your releases as well as the do’s and dont’s of following up after sending.
  • Lastly you’ll take part in at least two practical group exercises, writing at least two press releases with tips and advice from the trainer.

Course outcomes include:

  • The three main reasons why businesses don’t get media coverage
  • What makes a press release newsworthy
  • The four key facts you must get across in the first two paragraphs
  • Anatomy of an attention grabbing press releases
  • Examples of press releases that work and WHY (from various sectors)
  • Following through with phone calls to journalists
  • The four crucial steps to building that perfect influencer partnership
  • Practical Press Release writing session

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  • Sale! charity comms training