Benefits of PR for your business

As we discussed in our previous blogs, even though many businesses are aware that PR is important for their business, the actual benefits are not fully understood or appreciated. So in this blog we’ll explain in detail some of the many benefits of including PR in your marketing strategy.

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What is PR and why your business needs it

As a Public Relations (PR )specialist, I often get puzzled looks when I introduce my profession. It seems by all account that PR is something every business has heard of, seen it in action and yet aren’t able to quite put their finger on what one of the most powerful

Five tips for getting supporters for your cause

These days, it’s pretty common to be solicited for support for a cause through email, social media ads, phone calls, direct mail and good old fashion stopping people in the streets. In fact, people are so inundated with messages trying to encourage them to give or support a cause that

Buyers Persona – Guess Whose Coming To Dinner

In this first of three blogs, we will look at what is a buyer persona and why you create them. In the second blog we’ll look at the differences between B2B and B2C buyers’ personas and in the third blog we’ll look at how to create a B2B or a

Non-Profit Facebook Marketing Strategies

For charities, non-profit Facebook marketing strategies can be a life saver in getting more recognition, more supporters and more donations. It’s a huge platform, with over one billion users from all over the world. Developing a Facebook marketing strategy for non-profits takes both time and a lot of effort.

However, when

Businesses should focus on customer appreciation NOT satisfaction

According to new studies, customer satisfaction is longer enough. Customers these days want to be delighted and appreciated for their efforts of buying your goods or services.


For most businesses, delivering standard customer satisfaction is the way to maintain loyalty. However, the market has changed, and a new measurement of customer

Tips For A Successful Charity Telemarketing Campaign

When you hear or read the word “telemarketing”, the last thing that you will do is to associate this with a charitable endeavour or project. However, since many charitable and non-profit organisations are having a hard time raising funds for their worthwhile projects intended to help the poor or needy,

Record year of fundraising for charity lotteries

Are you one of the many millions that play the various charity lotteries every year. Then you should pat yourself on the back for the hundreds of millions of pounds that you’ve helped raise for a good cause.

According to the Gambling Commission over £296 million was raised for good causes