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Businesses should focus on customer appreciation NOT satisfaction

According to new studies, customer satisfaction is longer enough. Customers these days want to be delighted and appreciated for their efforts of buying your goods or services.

 

For most businesses, delivering standard customer satisfaction is the way to maintain loyalty. However, the market has changed, and a new measurement of customer

Tips For A Successful Charity Telemarketing Campaign

When you hear or read the word “telemarketing”, the last thing that you will do is to associate this with a charitable endeavour or project. However, since many charitable and non-profit organisations are having a hard time raising funds for their worthwhile projects intended to help the poor or needy,

Record year of fundraising for charity lotteries

Are you one of the many millions that play the various charity lotteries every year. Then you should pat yourself on the back for the hundreds of millions of pounds that you’ve helped raise for a good cause.

According to the Gambling Commission over £296 million was raised for good causes

Characteristics of a good charity website design

It’s a fact that charities are in greater competition with each other for an ever dwindling pot of donations, supporters and volunteers so therefore a good charity website design is imperative for its continued success. Your website is the first port of call and therefore has to do a lot

5 Common Charity Crowdfunding Mistakes

Crowdfunding, which generally involves collecting a small amount of money from a large pool of willing donors has been around a while now. It’s pretty popular with charities looking to raise funds for a specific project or campaign.

However at ELC Associates, we see non profits making the same basic mistakes

Non-Profits Facebook Marketing Strategies

For non-profit organisations, Facebook can be a life saver in getting more recognition, more supporters and more donations. It’s a huge platform, with over one billion users from all over the world. Developing non-profits Facebook marketing strategies takes both time and a lot of effort.

Seven Reasons To Use Landing Pages

A landing page sometimes called a ‘lead capture page’ is a page that appears when a potential customer clicks on an advertisement or search engine result link.

Generally there are two types of landing pages, reference and transactional. The reference type presents information that is relevant to the reader.

5 Easy Marketing Hacks To Attract More Customers And Supporters

When you are running your own small business, one of the hardest things to accomplish is an effective marketing campaign. Marketing is vital for small businesses trying to get their name out there and is essential for attracting new, valuable customers to your business. Even if you have the best product or service in the world, your business will never take off if nobody knows about it. It isn’t always easy to attract customers and supporters for your cause, but these 5 easy marketing hacks are a great place to start: