Getting coverage in local or trade press may not have the kudos of being featured in national newspapers but it often delivers a better return on your time, effort and investment, especially if you’re on a tight marketing budget.
For small businesses and non profits, local newspapers and trade publications are a more realistic proposition for media coverage than the national broadcast or print media. Readers want interesting news, features and articles that are engaging and in some way beneficial. So if you can help a journalist deliver this, then you are well on the way to getting valuable and FREE press coverage for your business.
In this interactive half day workshop you will learn:
- The benefits for your business of a local news story
- What kind of stories local journalists are looking for
- How to find the best story for your business
- How to pitch your story to the media (delivered by a local press journalist)
- Anatomy of a great press release (we look at some excellent examples)
- Your action plan going forward
This interactive, easy to follow and highly affordable taster course will guide you into getting the publicity your business richly deserves.
Cost: FREE (Inc refreshments).
Date: 6 November 2019
Venue: Croydon Central Library, Katherine St, CR9 1ET
Places limited - 30 (First come basis)
OPEN TO ALL LONDON BUSINESSES
About the Trainer (Tayo Idowu)
Tayo Idowu, founder of ELC Associates is a skilled PR trainer, writer, business mentor, digital sales/PR expert. He has delivered training for Lambeth College, Southwark College, Southwark Co-operative Development, Croydon BME, BE Group, Hackney Business Development, Business Growth Accelerator Programme and Westminster and Kingway College to name but a few.
Currently his time is split between running digital PR and marketing courses and managing ELC Associates's growing list of PR clients.
Over the past decade he has helped hundreds of charities and SMEs improve their PR and content marketing skills. This included PR or Marketing Workshops or One-to-One PR coaching sessions that helped businesses deliver effective PR campaigns. Check out our PR case studies:
www.elcassociates.co.uk/portfolio
Croydon Central Library is Croydon's main public library located inside the Croydon Clocktower in Croydon, south London. It is owned by the London Borough of Croydon on behalf of Croydon Council. The library is located on four floors inside the Clocktower.
You may be interested in our advanced Sales and Content Marketing Workshop
Generating Sales And Profits Through Content Marketing
https://elcassociates.co.uk/product/driving-sales-contentmarketing/ 
Want to attract more supporters, volunteers or potential donors to your cause but don't have the budget to employ an agency or full time PR person? Then this course is for you. Charities are finding it hard to make their voices heard and get the attention of the press and influencers above the 'digital noise' of the internet. Give your charity a competitive edge by learning the tactics from expert PR practitioners that will enable you successfully attract the attention of journalists and produce attention grabbing press releases and marketing materials. You will learn step by step how to use the latest charity comms training strategies to make effective use of “free” or “earned” media. That means no more paying for expensive ads to attract attention for your charity. Many charities struggle to achieve effective marketing, simply because they don't know what to do. You'll also learn the types of stories journalists are looking for, how to craft a winning press release that gets read and how to find bloggers and influencers for your cause. This interactive and highly affordable taster course will guide your non profit into getting your the publicity for your charity and your cause that it richly deserves. Cost: £19 ( Inc course notes and refreshments). Date: Various Venue: Various Places limited - 20 (First come basis) Course Outcome: • What the PESO model is and its relation to content marketing • Learn how to deliver effective content that engages with your audience • Learn the basics of an electronic press kit that gets media attention • How to increase awareness, support, and donations with content marketing • How to measure effectiveness of your content marketing For further information about out Charity PR Strategy (Advanced Training) Course visit: https://elcassociates.co.uk/product/charity-pr-strategy-content-marketing/ About the Trainer (Tayo Idowu) I am a skilled PR trainer, writer, business mentor, digital sales/PR expert. My time is split between helping others develop their digital PR and communications skills and managing our growing list of PR of clients. Through my speaking and training engagements I help around 140 charities and SMEs improve their PR and content marketing skills every year. This includes from ‘how to’ workshop or advice/guidance sessions where they receive one-2-one coaching on developing effective PR campaigns and social media strategies I was previously involved in the Government's Growth Accelerator programme where I acted as a PR and marketing consultant to a wide range of SME's. I also currently work with small businesses where I help them develop newsworthy press releases, PR campaigns and digital sales strategies. I was previously a member of CIPR.
Getting coverage in local or trade press may not have the kudos of being featured in national newspapers but it often delivers a better return on your time, effort and investment, especially if you’re on a tight marketing budget. For small businesses and non profits, local newspapers and trade publications are a more realistic proposition for media coverage than the national broadcast or print media. Readers want interesting news, features and articles that are engaging and in some way beneficial. So if you can help a journalist deliver this, then you are well on the way to getting valuable and FREE press coverage for your business. In this interactive half day workshop you will learn:
Brand awareness is the most important aspect of marketing campaigns, at least initially when introducing potential customers to your product or service. It's equally important for established brands, as keeping their products 'top of mind' helps them maintain an edge over their competitors. One of the ways of creating brand awareness is through engagement with the media or social influencers. Getting media attention starts with the tried and trusted press release. Many businesses fail to get press attention simply because they don’t know what the media WANTS or how to CORRECTLY approaching them. ELC Associates has helped many businesses over the last 15 years overcome these challenges and get the media coverage they deserve. We can help you do the same. In this jam packed three hour sessions you will learn: