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In this course we’ll look at how to identify your customers and other stakeholders, how to make your organization stand out above the crowd and techniques ranging from Twitter and online forums to competitions, launches, marketing literature and raising your profile through the media. -
Marketers are spending millions of pounds on elaborate advertising campaigns when often what’s really needed to help influence consumers is a “word-of-mouth recommendation from a trusted source” which “cuts through the noise” of traditional marketing methods. -
What are Facebook Local Awarenes (FLA) Ads With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood. Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach. We think they’re the best way for local businesses to reach people near them, and the best way for people who use Facebook to discover more useful things in their area. For the first time, ads can be created with the physical location of a business at the heart of the campaign with the ability to target consumers in the radius of that location to drive foot traffic and awareness. This is the next generation of relevant, locally authentic, hyper-local ads. FLA ads are designed to be an entry-level alternative to Facebook’s existing advertising suite. They allow businesses to reallocate their Facebook ad budget to a solution more specifically focused on the geographic areas around individual stores.
