- Working with you to understand your overall business/organisational objectives and understanding how the business and marketing strategies can support the delivery of these aims.
- Developing and creating persona(s) of your target markets.
- Analysing the external and internal factors that could impact on your marketing.
- Analysis of your current product / service offer, value proposition, product or service performance and customer lifecycle.
- Creating the most effective marketing channels for your business and helping develop the best techniques and analytics to measure their effectiveness.
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ELC believe that an organisation can only really achieve a realistic growth when it combines marketing tactics with a sound business strategy. This means it needs to combine a long term view of how it wants the business to grow and prosper with creative agile marketing tactics. Our bespoke marketing for grow business strategy involves: -
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To win the war of public opinion, attract new supporters, volunteers and to educate potential donors, nonprofits are learning that they need to use the latest charity PR strategy and content marketing techniques to make effective use of “free”, "owned" or “earned” media. This interactive and highly affordable full day course will enable your non profit to create marketing strategies, implement and execute multi-channel content marketing campaigns that will drive cause awareness, supporter engagement, volunteer recruitment and increase donations. Cost: £195 ( Course notes and refreshments). Date: On-going (call for latest training date), Venue: South London Training Centre, SE23 Course Outcomes: • What is the PESO model and how it relates to content marketing • Learn how to deliver effective content that engages with your audience • Learn to create an electronic press kit that gets media attention • Learn how to increase awareness, support and donations with content marketing and PR • Learn how to measure effectiveness of your marketing activities Contact Details: To find out more about this course complete the online form or call the Training Manager on 0208 090 2233 / 0794 9529 231 -
What are Facebook Local Awarenes (FLA) Ads With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood. Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach. We think they’re the best way for local businesses to reach people near them, and the best way for people who use Facebook to discover more useful things in their area. For the first time, ads can be created with the physical location of a business at the heart of the campaign with the ability to target consumers in the radius of that location to drive foot traffic and awareness. This is the next generation of relevant, locally authentic, hyper-local ads. FLA ads are designed to be an entry-level alternative to Facebook’s existing advertising suite. They allow businesses to reallocate their Facebook ad budget to a solution more specifically focused on the geographic areas around individual stores.