We all know of Comic Relief, BBC Telethon, London marathon and other big block buster charity fundraising events. These raise millions for worthy causes around the world. However for the small charity telethons, TV etc are well out of their reach. So how does the small local charity fundraise like
Ads are the best ever strategy for any business marketing. It is through adverts that we learn of new and trending things and where business owners get to open up to the world. Think of a world without advert, how would it be?
If you have ever been in sales, or have some of knowledge about the targets that most teams have to meet on a yearly basis, then you can relate to the desperation that may sometimes cloud reason. A salesman may want to believe that the more times they pitch to potential clients, the higher their chances of closing a sale.
When you get into sales, you will need to differentiate the customers you interact with according to the stage you have reached in making a deal with them. This is important because you will often be required to make reports, and it is important that the right terms are used to differentiate the sales numbers.
Creative story telling and engaging communication are what charities need to do if they want to effective in their fundraising message. They need to create messages that ignite that spark in a potential supporter that will lead them to taken action on behalf of your cause. Tom Latchford from RAISING IT boiled down the supporters journey and explains how an understanding of the charity’s message is crucial for getting support.