Ads are the best ever strategy for any business marketing. It is through adverts that we learn of new and trending things and where business owners get to open up to the world. Think of a world without advert, how would it be?
If you have ever been in sales, or have some of knowledge about the targets that most teams have to meet on a yearly basis, then you can relate to the desperation that may sometimes cloud reason. A salesman may want to believe that the more times they pitch to potential clients, the higher their chances of closing a sale.
When you get into sales, you will need to differentiate the customers you interact with according to the stage you have reached in making a deal with them. This is important because you will often be required to make reports, and it is important that the right terms are used to differentiate the sales numbers.
Creative story telling and engaging communication are what charities need to do if they want to effective in their fundraising message. They need to create messages that ignite that spark in a potential supporter that will lead them to taken action on behalf of your cause. Tom Latchford from RAISING IT boiled down the supporters journey and explains how an understanding of the charity’s message is crucial for getting support.
Hiring is a tough business. It takes patience, proper screening and careful analysis. With so many talented people out of work right now, it’s going to take some time to find the one who really fits the bill. However when you hire the wrong person it will be a great drain on your resources to either keep or fire them.
No matter the size of your business, excellent customer service should be at the heart of your business model if you wish to be successful. It is important to provide good customer service to all types of customers, including potential, new and existing customers.
If you haven’t mastered these simple sales skills, you won’t be able to sell at the highest level. Make sure you’ve checked them all off. Over the past eight or years, I’ve had in-depth conversations with hundreds of sales professionals and managers and asked them this simple quetion.
By Caryn Stein
We share some examples of nonprofits who are getting it right and really converting visitors to donors. These are great non-profit examples because they focus on getting their message across quickly and clearly, while offering clear paths for donations and further engagement.