There’s one thing I know–if your customer can’t picture themselves with the product you’re selling, you won’t sell the product to that customer.But, how do you build a picture so that the customer can envision themselves using the product you’re selling? There are several different ways to help them see the big picture. If possible, allow them to try the product, or to sample it.
For most not for profit organisations, the most significant communication and marketing document is their annual report. A well written annual report will convey organizational history and achievements during the period of review and, of course, compulsory financial reporting.
A mission statement is a company’s articulation to its customers, employees and the entire world of the purpose of its existence. Obviously, businesses exist to make money, maximize profits and shareholder value, but the mission statement is more about the front line than the bottom line.