By Caryn Stein
We share some examples of nonprofits who are getting it right and really converting visitors to donors. These are great non-profit examples because they focus on getting their message across quickly and clearly, while offering clear paths for donations and further engagement.
Gandhi, Franklin D. Roosevelt, Nelson Mandela, Count Basie, Maggie Thatcher etc. What do all these people have in common? They were some of the greatest leaders the world ever had. So, what qualities did they possess that mere mortals didn’t?
According to Baymard Institute 67.44% of shopping carts are abandoned online. After putting all that effort through, SEO, inbound marketing, pay per click adverts etc you finally get the customer to commit and start buying do you really want them to click off half way through? Of course not!
There’s one thing I know–if your customer can’t picture themselves with the product you’re selling, you won’t sell the product to that customer.But, how do you build a picture so that the customer can envision themselves using the product you’re selling? There are several different ways to help them see the big picture. If possible, allow them to try the product, or to sample it.
For most not for profit organisations, the most significant communication and marketing document is their annual report. A well written annual report will convey organizational history and achievements during the period of review and, of course, compulsory financial reporting.
A mission statement is a company’s articulation to its customers, employees and the entire world of the purpose of its existence. Obviously, businesses exist to make money, maximize profits and shareholder value, but the mission statement is more about the front line than the bottom line.