No matter what time of year it is as a marketer or business owner, you’ll always be focusing on developing sales and marketing campaign ideas. Most probably you’ll be searching
The end goal of any good marketing strategy should be to generate awareness of your brand with your target audience and to make sure they know what your business or
So, you’ve got your business up and running or maybe you’re an existing business ready to start a new campaign to reach bigger audiences and increase your revenues. You may
Having a social media strategy is crucial for charity fundraising, building support, boosting volunteering and connecting to a wider audience. Charities can now connect with their communities through stories, posts,
As we discussed in our previous blogs, even though many businesses are aware that PR is important for their business, the actual benefits are not fully understood or appreciated. So
In this first of three blogs, we will look at what is a buyer persona and why you create them. In the second blog we’ll look at the differences between
Crowdfunding, which generally involves collecting a small amount of money from a large pool of willing donors has been around a while now. It's pretty popular with charities looking to
A landing page or ‘lead capture page’ is a page that appears when a potential visitor clicks on an ad, search engine link or link sent in your email or any communication. Generally there are two types of landing pages, reference and transactional.
According to recent figures by the Charity Commission there are over 185,000 registered charities in the UK. With some believing the figure to be over 400,00 if you include those not registered and those with an income of less than £5000 (as these are not accounted for by the Commission). It’s obvious therefore that there is a lot of competition when trying to attract donor and more importantly supporters and volunteers for your cause. Charities should not despair however as there are a plethora of free and low cost tools and strategies available to get those feet walking through your doors real or virtual.
Do you know that the top 50 retailers in the UK turnover almost £300 billion in the year 2016/7? That is a staggering amount of sales. And you the small