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5 Sales Campaigns Ideas to Boost Your End of Year Sales
No matter what time of year it is as a marketer or business owner, you’ll always be focusing on developing sales and marketing campaign ideas. Most probably you’ll be searching for ideas that will engage new and existing customers, make a lasting impression for all the right reasons and of course boost your sales. When [...]
How to create and promote user-generated content
The end goal of any good marketing strategy should be to generate awareness of your brand with your target audience and to make sure they know what your business or brand is doing. There are many ways to go about doing this, one way is to use user-generated content. As user-generated content is coming directly [...]
Facebook v Instagram which is better for your marketing pound?
So, you’ve got your business up and running or maybe you’re an existing business ready to start a new campaign to reach bigger audiences and increase your revenues. You may be asking yourself where will your marketing budget be best spent, Facebook or Instagram? Well not to worry we’re about to break down the pros [...]
Top Five Social Media Management Tools for Charities & SMEs
Having a social media strategy is crucial for charity fundraising, building support, boosting volunteering and connecting to a wider audience. Charities can now connect with their communities through stories, posts, videos, forums using powerful platforms like Instagram or Facebook. However as any charity or SME marketer knows, managing all these accounts can be challenging and [...]
Benefits of PR for your business
As we discussed in our previous blogs, even though many businesses are aware that PR is important for their business, the actual benefits are not fully understood or appreciated. So in this blog we’ll explain in detail some of the many benefits of including PR in your marketing strategy. Like most businesses lead generation and [...]
Buyers Persona – Guess Whose Coming To Dinner
In this first of three blogs, we will look at what is a buyer persona and why you create them. In the second blog we’ll look at the differences between B2B and B2C buyers’ personas and in the third blog we’ll look at how to create a B2B or a B2C buyer persona template. What [...]
5 Common Charity Crowdfunding Mistakes
Crowdfunding, which generally involves collecting a small amount of money from a large pool of willing donors has been around a while now. It's pretty popular with charities looking to raise funds for a specific project or campaign. However at ELC Associates, we see non profits making the same basic mistakes when crowd funding. These [...]
Seven Reasons Your Charity or Business Should be Using Landing Pages
A landing page or ‘lead capture page’ is a page that appears when a potential visitor clicks on an ad, search engine link or link sent in your email or any communication. Generally there are two types of landing pages, reference and transactional. […]
Online Tips for Getting More Supporters for Your Cause
According to recent figures by the Charity Commission there are over 185,000 registered charities in the UK. With some believing the figure to be over 400,00 if you include those not registered and those with an income of less than £5000 (as these are not accounted for by the Commission). It’s obvious therefore that there [...]