In this first of three blogs, we will look at what is a buyer persona and why you create them. In the second blog we’ll look at the differences between
Let's be honest, there is no ‘one size fits all’ answer to this question. What someone going into an aircraft business needs to know, is entirely different to what someone
When you get into sales, you will need to differentiate the customers you interact with according to the stage you have reached in making a deal with them. This is important because you will often be required to make reports, and it is important that the right terms are used to differentiate the sales numbers.
From gyms to cleaning, from fast food to accounting services, franchises are everywhere and come in all shapes and sizes. In fact the franchise industry turns over £13.7 billion in revenue and there are over 39,000 franchisee outlets in the UK alone (Franchise statistics UK – 2013 bfa franchise report).