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Buyers Persona – Guess Whose Coming To Dinner

In this first of three blogs, we will look at what is a buyer persona and why you create them. In the second blog we’ll look at the differences between

Businesses should focus on customer appreciation NOT satisfaction

According to new studies, customer satisfaction is longer enough. Customers these days want to be delighted and appreciated for their efforts of buying your goods or services.   For most

Want to sell to large retailers? Then ask yourself these questions?

Do you know that the top 50 retailers in the UK turnover almost £300 billion in the year 2016/7? That is a staggering amount of sales. And you the small

Running a Business – Expert Insights

Let's be honest, there is no ‘one size fits all’ answer to this question.  What someone going into an aircraft business needs to know, is entirely different to what someone

By |February 9th, 2016|Categories: Business Growth Tips|0 Comments

How to Tell a Lead from a Prospect

When you get into sales, you will need to differentiate the customers you interact with according to the stage you have reached in making a deal with them.  This is important because you will often be required to make reports, and it is important that the right terms are used to differentiate the sales numbers.

Is your business franchisable?

From gyms to cleaning, from fast food to accounting services, franchises are everywhere and come in all shapes and sizes.  In fact the franchise industry turns over £13.7 billion in revenue and there are over 39,000 franchisee outlets in the UK alone (Franchise statistics UK – 2013 bfa franchise report). 

By |February 9th, 2016|Categories: Business Growth Tips|0 Comments