Having a social media strategy is crucial for charity fundraising, building support, boosting volunteering and connecting to a wider audience. Charities can now connect with their communities through stories, posts, videos, forums using powerful platforms like Instagram or Facebook. However as any charity or SME marketer knows, managing all these accounts can be challenging and [...]
These days, it’s pretty common to be solicited for support for a cause through email, social media ads, phone calls, direct mail and good old fashion stopping people in the streets. In fact, people are so inundated with messages trying to encourage them to give or support a cause that it can become a turnoff [...]
For charities, non-profit Facebook marketing strategies can be a life saver in getting more recognition, more supporters and more donations. It’s a huge platform, with over one billion users from all over the world. Developing a Facebook marketing strategy for non-profits takes both time and a lot of effort. However, when Facebook marketing for non-profits [...]
When you hear or read the word "telemarketing", the last thing that you will do is to associate this with a charitable endeavour or project. However, since many charitable and non-profit organisations are having a hard time raising funds for their worthwhile projects intended to help the poor or needy, these groups have also chosen [...]
Are you one of the many millions that play the various charity lotteries every year. Then you should pat yourself on the back for the hundreds of millions of pounds that you've helped raise for a good cause. According to the Gambling Commission over £296 million was raised for good causes a rise of £40 [...]
It’s a fact that charities are in greater competition with each other for an ever dwindling pot of donations, supporters and volunteers so therefore a good charity website design is imperative for its continued success. Your website is the first port of call and therefore has to do a lot of heavy lifting to attract [...]
For non-profit organisations, Facebook can be a life saver in getting more recognition, more supporters and more donations. It’s a huge platform, with over one billion users from all over the world. Developing non-profits Facebook marketing strategies takes both time and a lot of effort. […]
A landing page or ‘lead capture page’ is a page that appears when a potential visitor clicks on an ad, search engine link or link sent in your email or any communication. Generally there are two types of landing pages, reference and transactional. […]
When you are running your own small business, one of the hardest things to accomplish is an effective marketing campaign. Marketing is vital for small businesses trying to get their name out there and is essential for attracting new, valuable customers to your business. Even if you have the best product or service in the [...]
We all know of Comic Relief, BBC Telethon, London marathon and other big block buster charity fundraising events. These raise millions for worthy causes around the world. However for the small charity telethons, TV etc are well out of their reach. So how does the small local charity fundraise like the big boys? By levering [...]
