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PR, Marketing & Social Media

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How to create and promote user-generated content

The end goal of any good marketing strategy should be to generate awareness of your brand with your target audience and to make sure they know what your business or

Facebook v Instagram which is better for your marketing pound?

So, you’ve got your business up and running or maybe you’re an existing business ready to start a new campaign to reach bigger audiences and increase your revenues. You may

Top Five Social Media Management Tools for Charities & SMEs

Having a social media strategy is crucial for charity fundraising, building support, boosting volunteering and connecting to a wider audience. Charities can now connect with their communities through stories, posts,

Benefits of PR for your business

As we discussed in our previous blogs, even though many businesses are aware that PR is important for their business, the actual benefits are not fully understood or appreciated. So

What is PR and why your business needs it

As a Public Relations (PR )specialist, I often get puzzled looks when I introduce my profession. It seems by all account that PR is something every business has heard of,

Five tips for getting supporters for your cause

These days, it’s pretty common to be solicited for support for a cause through email, social media ads, phone calls, direct mail and good old fashion stopping people in the

Buyers Persona – Guess Whose Coming To Dinner

In this first of three blogs, we will look at what is a buyer persona and why you create them. In the second blog we’ll look at the differences between

Businesses should focus on customer appreciation NOT satisfaction

According to new studies, customer satisfaction is longer enough. Customers these days want to be delighted and appreciated for their efforts of buying your goods or services.   For most

Non-Profits Facebook Marketing Strategies

For non-profit organisations, Facebook can be a life saver in getting more recognition, more supporters and more donations. It’s a huge platform, with over one billion users from all over the world. Developing non-profits Facebook marketing strategies takes both time and a lot of effort.

Seven Reasons Your Charity or Business Should be Using Landing Pages

A landing page or ‘lead capture page’ is a page that appears when a potential visitor clicks on an ad, search engine link or link sent in your email or any communication. Generally there are two types of landing pages, reference and transactional.