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PR, Marketing & Social Media

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Top Five Social Media Management Tools for Charities & SMEs

Having a social media strategy is crucial for charity fundraising, building support, boosting volunteering and connecting to a wider audience. Charities can now connect with their communities through stories, posts,

Benefits of PR for your business

As we discussed in our previous blogs, even though many businesses are aware that PR is important for their business, the actual benefits are not fully understood or appreciated. So

What is PR and why your business needs it

As a Public Relations (PR )specialist, I often get puzzled looks when I introduce my profession. It seems by all account that PR is something every business has heard of,

Five tips for getting supporters for your cause

These days, it’s pretty common to be solicited for support for a cause through email, social media ads, phone calls, direct mail and good old fashion stopping people in the

Buyers Persona – Guess Whose Coming To Dinner

In this first of three blogs, we will look at what is a buyer persona and why you create them. In the second blog we’ll look at the differences between

Businesses should focus on customer appreciation NOT satisfaction

According to new studies, customer satisfaction is longer enough. Customers these days want to be delighted and appreciated for their efforts of buying your goods or services.   For most

Non-Profits Facebook Marketing Strategies

For non-profit organisations, Facebook can be a life saver in getting more recognition, more supporters and more donations. It’s a huge platform, with over one billion users from all over the world. Developing non-profits Facebook marketing strategies takes both time and a lot of effort.

Seven Reasons Your Charity or Business Should be Using Landing Pages

A landing page or ‘lead capture page’ is a page that appears when a potential visitor clicks on an ad, search engine link or link sent in your email or any communication. Generally there are two types of landing pages, reference and transactional.

5 Easy Marketing Hacks To Attract More Customers And Supporters

When you are running your own small business, one of the hardest things to accomplish is an effective marketing campaign. Marketing is vital for small businesses trying to get their name out there and is essential for attracting new, valuable customers to your business. Even if you have the best product or service in the world, your business will never take off if nobody knows about it. It isn’t always easy to attract customers and supporters for your cause, but these 5 easy marketing hacks are a great place to start:

Online Tips for Getting More Supporters for Your Cause

According to recent figures by the Charity Commission there are over 185,000 registered charities in the UK. With some believing the figure to be over 400,00 if you include those not registered and those with an income of less than £5000 (as these are not accounted for by the Commission). It’s obvious therefore that there is a lot of competition when trying to attract donor and more importantly supporters and volunteers for your cause. Charities should not despair however as there are a plethora of free and low cost tools and strategies available to get those feet walking through your doors real or virtual.