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Excellent Guide to Writing Engaging Charity Reports

For most not for profit organisations, the most significant communication and marketing document is their annual report. A well written annual report will convey organizational history and achievements during the period of review and, of course, compulsory financial reporting.

Mission Statement – Does Your Company Have One?

A mission statement is a company’s articulation to its customers, employees and the entire world of the purpose of its existence. Obviously, businesses exist to make money, maximize profits and shareholder value, but the mission statement is more about the front line than the bottom line.