Whether it’s one or 100 years, anniversaries are a great way of increasing your company’s visibility and brand awareness.
Ensure the campaign includes your success stories, impact you’ve had on your target market, elements of nostalgia if you’ve been going a long time etc.
Apart from the media, make sure you include others such as employees, clients, prospects, influencers in your media distribution list.
For example: Beaverbrooks the Jeweller released its annual financial results, showcasing operating profit increase in turnover but also used the occasion to celebrates its 100th anniversary.
It sent out information of the anniversary and included quotes from Chairman, Mark Adlestone and Managing Director, as well as high-res images for the media to access.
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