How: Search online using keywords relevant to your business for breaking stories relevant to your target market. Then think of how you can put a spin on in a way that promotes your business as well as providing a journalist or media outlet with an attention grabbing story. Example: Nationwide put out its latest price [...]

No matter what the size of your business, entering awards is a great PR strategy. It’s not just the winning that counts; it’s about ‘social proofing’ ie letting others know that you are a leader in your sector. There are hundreds of categories for you to enter, from local to national, including industry based awards. [...]

Turn your knowledge, expertise or passion into an ‘Expert Guide’ or’ Q & A Interview’. The media love giving educational and informative insights into subjects that really matter to their readers or listeners. Here’s where you come in. Monitor the media that you wish to appear for the type of issues they cover. Then simply [...]

PROMOTE YOUR BUSINESS THROUGH 'AWARENESS OR NATIONAL DAYS' Promote your business through Awareness or National Days. Awareness or national days are days that draw attention to particular issue or event. So for World Animal Day which aims to celebrate all animals and raise awareness about animal welfare, Picniq, the UK’s number one days out and [...]

Pop-up shops are a great way to generate massive media coverage, build brand awareness and test new products and ideas. To attract media coverage you need to get creative and ensure that the event is unique, relevant to your audience and above all experiential i.e. 'something the public can experience first-hand'. During the SXSW festival, [...]

Give your business visibility and crediblity through celebrity endorsements. For instance, the ‘Meghan Markle’ effect has introduced many unknown brands to the world. By wearing one of Nina’s designs, House of Nonie this relatively unknown brand has become a household name overnight, and is already seeing a direct impact on sales. Search your connections and [...]

Online language recruitment specialists, Top Language Jobs, wanted to promote their services so they conducted a survey to highlight how Brits are using languages to benefit their careers and pitched it to the media with title 'Bilingual Brits get ahead in career' You can do the same for your business by using polling tools such as [...]