Online language recruitment specialists, Top Language Jobs, wanted to promote their services so they conducted a survey to highlight how Brits are using languages to benefit their careers and pitched it to the media with title ‘Bilingual Brits get ahead in career’

You can do the same for your business by using polling tools such as Survey Monkey (free) or YouGov (paid).

Think of the headline you want to see in the media and base your questions to achieve it.

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