Lead generation is a start to the process which ultimately leads to a possible customer transforming into a regular customer down the line. So having a lead generation strategy is imperative for you and your business.
However, before any business can ever hope to have a successful lead generation strategy it MUST define its buyer persona. That is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
The workshop takes delegates through the stages of building a buyer persona and onto the fundamentals of lead generation through social media based on the concept of the ‘sales funnel’. Click here for full course details.