Digital PR Workshop For Charities – (Intro)

Want to attract and retain more supporters and donors using PR and content marketing? Our charity comms training in PR and Content Marketing t will teach you how to create content that gets real results.

Course Description
At the end of this half day intro course delegates will be able to plan and implement their own content marketing strategy based on the PESO model. They will also learn how create an electronic press kit that gets the attention of the media. At the end of the workshop delegates will be able to use the PR/Content Marketing strategies to drive engagement, support and awareness for their cause using the latest social media platforms.
Click here for full details.

Charity Digital PR Strategy and Content Marketing (Advance)

Want to attract and convert more visitors into supporters and donors using PR and content marketing? Our Charity PR Strategy and Content Marketing (Advanced Training ) will teach you how to create create compelling messaging, value propositions and content that gets results fast.

What will you learn?
At the end of this workshop you will be able develop your own charity PR strategy to organise your charity’s campaigns and activities that includes all aspects of PR and content marketing. The course will delve deeper into how PESO and content marketing can be used at all levels of your supporter’s journey from awareness to conversion to donor or volunteer etc. Click here for full course details.

Generating Sales and Profits through Content Marketing

Content marketing and sales are two of the most important strategies for success—but many businesses think of them as inherently distinct activities. Content marketing is all about publishing content to attract more traffic, while sales is about landing more deals.
However if you want to see increased sales your must interweave these two activities together. This means your content should lead to have some kind of ‘pre-sales lead-in’ or ‘call to action’.  Click here for full course details.

Lead Generation Through Social Media

Lead generation is a start to the process which ultimately leads to a possible customer transforming into a regular customer down the line. So having a lead generation strategy is imperative for you and your business.

However, before any business can ever hope to have a successful lead generation strategy it MUST define its buyer persona.  That is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

The workshop takes delegates through the stages of building a buyer persona and onto the fundamentals of lead generation through social media based on the concept of the ‘sales funnel’.   Click here for full course details.