How: Search online using keywords relevant to your business for breaking stories relevant to your target market. Then think of how you can put a spin on in a way that promotes your business as well as providing a journalist or media outlet with an attention grabbing story.
Example: Nationwide put out its latest price index that revealed UK house prices has gone up by 0.2% in October.
Paresh Raja, CEO of Market Financial Solutions was quick to jump on this by sending out a statement to the press that talked about the effect of Brexit and an uncertain market on house prices for the short and long term.
Is there a trending new item or story in your sector that you can comment or make a statement on? If so there’s your opportunity to get free media coverage for your business?
Only a week to go till our ‘Getting FREE media coverage for your business workshop. Still a few places left. Visit www.https://elcassociates.co.uk/product/getting-local-new-coverage-business/ for details.