Project Description
Project Details
About Music Relief Foundation
Music Relief Foundation specialises in running creative empowering workshops for youths and young women (13-30yrs) broken down to sub age groups. Working with them through the arts to develop confidence and self esteem, in order for them to unearth and achieve their potential, equipped with practical skills to do so.
Web Design
To amplify Music Relief’s local brand and charitable initiatives, we aimed for a vibrant and user-friendly website mirroring founder Magdalene Adenike’s energetic persona. Prioritising connectivity, visitors can access diverse services, events, products, and updates seamlessly. Bold typography and youthful colors cater to the predominantly under-25 user demographic.
Digital Marketing & PR
- Increase brand equity and online reach by focusing on solid content additions and user engagement
- Create a highly usable, searchable and browseable web site with easy social sharing icons and clear conversion points to contact for a quote
- Reorganize and expand current blog for enhanced search and browse-ability of content
- Grow social engagement and nurture resulting referral traffic primarily from social media
Results
Since the relaunch the numbers of visitors and sessions to the website has significantly increased. There has also been a significant increase in social media activity and engagment. Which has resulted in an increase in the number of followers and fans of the organisation.