Pop-up shops are a great way to generate massive media coverage, build brand awareness and test new products and ideas.

To attract media coverage you need to get creative and ensure that the event is unique, relevant to your audience and above all experiential i.e. ‘something the public can experience first-hand’.

During the SXSW festival, the Oreos biscuit company came up with the idea of combining Twitter, 3D printing, and the classic Oreo cookie all into one experiential strategy.

Festival goers could receive a uniquely flavored Oreo cookie (made by the 3D printer) that was determined by which flavours were trending on Twitter.

Putting a modern tech twist to a classic cookie was a great way to capture the attention of SXSW attendees as well as generating huge online and offline media coverage for the company.

Looking for fresh PR ideas for your business contact us today at www.elcassociates.co.uk/contactus or sign up to our FREE ‘Getting Media Coverage’ workshop @ https://elcassociates.co.uk/product/getting-local-new-coverage-business/