- The three main reasons why businesses don’t get media coverage
- What makes a press release newsworthy
- The four key facts you must get across in the first two paragraphs
- Anatomy of an attention grabbing press releases
- Examples of press releases that work and WHY (from various sectors)
- Following through with phone calls to journalists
- The four crucial steps to building that perfect influencer partnership
- Practical Press Release writing session
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Brand awareness is the most important aspect of marketing campaigns, at least initially when introducing potential customers to your product or service. It's equally important for established brands, as keeping their products 'top of mind' helps them maintain an edge over their competitors. One of the ways of creating brand awareness is through engagement with the media or social influencers. Getting media attention starts with the tried and trusted press release. Many businesses fail to get press attention simply because they don’t know what the media WANTS or how to CORRECTLY approaching them. ELC Associates has helped many businesses over the last 15 years overcome these challenges and get the media coverage they deserve. We can help you do the same. In this jam packed three hour sessions you will learn: -
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To win the war of public opinion, attract new supporters, volunteers and to educate potential donors, nonprofits are learning that they need to use the latest charity PR strategy and content marketing techniques to make effective use of “free”, "owned" or “earned” media. This interactive and highly affordable full day course will enable your non profit to create marketing strategies, implement and execute multi-channel content marketing campaigns that will drive cause awareness, supporter engagement, volunteer recruitment and increase donations. Cost: £195 ( Course notes and refreshments). Date: On-going (call for latest training date), Venue: South London Training Centre, SE23 Course Outcomes: • What is the PESO model and how it relates to content marketing • Learn how to deliver effective content that engages with your audience • Learn to create an electronic press kit that gets media attention • Learn how to increase awareness, support and donations with content marketing and PR • Learn how to measure effectiveness of your marketing activities Contact Details: To find out more about this course complete the online form or call the Training Manager on 0208 090 2233 / 0794 9529 231 -
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Want to attract more supporters, volunteers or potential donors to your cause but don't have the budget to employ an agency or full time PR person? Then this course is for you. Charities are finding it hard to make their voices heard and get the attention of the press and influencers above the 'digital noise' of the internet. Give your charity a competitive edge by learning the tactics from expert PR practitioners that will enable you successfully attract the attention of journalists and produce attention grabbing press releases and marketing materials. You will learn step by step how to use the latest charity comms training strategies to make effective use of “free” or “earned” media. That means no more paying for expensive ads to attract attention for your charity. Many charities struggle to achieve effective marketing, simply because they don't know what to do. You'll also learn the types of stories journalists are looking for, how to craft a winning press release that gets read and how to find bloggers and influencers for your cause. This interactive and highly affordable taster course will guide your non profit into getting your the publicity for your charity and your cause that it richly deserves. Cost: £19 ( Inc course notes and refreshments). Date: Various Venue: Various Places limited - 20 (First come basis) Course Outcome: • What the PESO model is and its relation to content marketing • Learn how to deliver effective content that engages with your audience • Learn the basics of an electronic press kit that gets media attention • How to increase awareness, support, and donations with content marketing • How to measure effectiveness of your content marketing For further information about out Charity PR Strategy (Advanced Training) Course visit: https://elcassociates.co.uk/product/charity-pr-strategy-content-marketing/ About the Trainer (Tayo Idowu) I am a skilled PR trainer, writer, business mentor, digital sales/PR expert. My time is split between helping others develop their digital PR and communications skills and managing our growing list of PR of clients. Through my speaking and training engagements I help around 140 charities and SMEs improve their PR and content marketing skills every year. This includes from ‘how to’ workshop or advice/guidance sessions where they receive one-2-one coaching on developing effective PR campaigns and social media strategies I was previously involved in the Government's Growth Accelerator programme where I acted as a PR and marketing consultant to a wide range of SME's. I also currently work with small businesses where I help them develop newsworthy press releases, PR campaigns and digital sales strategies. I was previously a member of CIPR.