Project Description

Client

Tolou Organics

Company

ELC Asssociates

Type

Web Design, Social Media Marketing & PR

Launched

February  2015

Project Details

About Toulou Organics Skincare

A natural and organic skincare brand.  Toulou Organics believes in using only the finest ingredients for their products.  Such ingredients, sourced from around the world, retain their beneficial and therapeutic properties.  These properties feed the skin with essential nutrients that restore its natural balance and achieve healthy skin.

Approach

Our brief was to design a new E-commerce website, create marketing collateral for an exhibition and devise an online and offline marketing strategy.

Web Development:
We researched competitor websites, to understand current trends within the beauty sector and recognised that the move was towards bright, fresh and fast loading sites with minimal text. Based on these observations, we built a site that retained the visual identity of brand, but the navigation and the ease of purchase had to be simplified.  It was essential that customers could purchase a product within three clicks of arriving at the site.

Social Media Strategy:
A social media marketing strategy was designed to increase brand awareness, engagement and fans on a variety of social platforms in particular Facebook and Twitter.  The strategy was based on these key areas: Identifying the company’s goals * Setting marketing objectives * Identifying the target audience * Choosing the marketing channels and tactics * Creating a content marketing strategy * Monitoring, analysing and testing the marketing results

Results

Since the rebranding Toulou Organics has enjoyed review articles in the national press and trade media. There has been an uplift in the web traffic to the site and unique users numbers as well as increase in online fans and followers.

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