Turn your knowledge, expertise or passion into an ‘Expert Guide’ or’ Q & A Interview’. The media love giving educational and informative insights into subjects that really matter to their readers or listeners.

Here’s where you come in. Monitor the media that you wish to appear for the type of issues they cover. Then simply approach the journalist or media outlet for a Q & A interview or free ‘expert guide’ content on a subject that you know will resonate with their audience that relates to your brand or business.

E.g. ‘The Expert’s Guide to the Perfect Night’s Sleep – Courtesy of Renowned Sleep Expert Geeta Sidhu-Robb

Ms Geeta Sidhu-Robb – CEO and Founder of Nosh Detox. is a qualified life coach, holistic health specialist and nutritionist, Geeta has established herself as a frequent commentator in the media when it comes to sleep quality.

This is a really powerful tactic as It not only builds trust but generates valuable backlinks and SEO improvement for your site.

Talk to us about your next PR or marketing campaign and let us help you generate new leads and sales. Here’s how it works.