Sales Promotion Campaign
A sales campaign objective is to speak to your target audience in order to entice them into purchase your product or service. ELC Associates has a unique five step ‘OIBME’ strategy for helping business produce their most effective sales promotion campaign.
O – We’ll help ensure that the objective(s) of your sales campaign are clear. Eg is it to increase sales, attract a new audience, expand into a new geographical area?
I – Identify your ideal customer by helping you create a ‘buyers persona’ to help bring your customer to life. We will also help produce key marketing messages that will excite and inspire your market, and prompt them to purchase.
B – We will help set the budget based upon the campaign and your resources. This is done using the ‘cost-plus’ calculation model
M – You’ve identified you audience, so we’ll help choose the best media to convey your message to them. This could be advertorials in key publications, PR, SMS advertising, paid search or social ads.
E – Once objectives have been set, ELC will help work out how your campaign is best evaluated. We’ll then put the appropriate metrics in place to make evaluation easier and accurate.
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