Performance PR and Marketing (PPM)
PPM plans are most suitable for small and medium business, especially start-ups which operate on limited advertising budgets, because they’ll only need to pay for good results.
With total commitment to every client, ELC shares the risk as well as the accountability of each and every marketing strategy it proposes to the client. The benefits of these strategies are enjoyed by the client while they have the freedom to choose from an extensive array of digital marketing and PR services on offer.
Investing our own time and finance into the marketing budget of the campaign helps to increase the level of trust on both sides as well as offsetting the financial risk that the client is taking on. This mutual understanding of that risk make the working relationship more open, creative which leads to better qualified leads and greater brand awareness or revenue.
The metrics we use in on our PESO (Paid, Earned, and Shared & Owned) model of PPM include:
- Landing pages and A/B testing
- Social media marketing ad conversions
- Email Sign Ups
- Increased web traffic
- New Audiences
- Media, blogger and influencer outreach and scoring
- Social media shares and comments
- Community Engagement
- Increased sales and revenue
Given the ever-changing digital marketing and PR landscape, ELC believes that transitioning to a performance-based marketing model is an effective model that benefits both clients and marketing agency.
About ELC Associates
D.S, MARKETING MANAGER
THE BRIDAL ROOM
R.M, CEO & FOUNDER
STEPPING TO SUCCESS
LAMBETH LAW CENTRE