Marketers are spending millions of pounds on elaborate advertising campaigns when often what’s really needed to help influence consumers is a “word-of-mouth recommendation from a trusted source” which “cuts through the noise” of traditional marketing methods.
This lively, one day course will teach you to harness the power of word of mouth marketing by:
1) Explaining how word of mouth marketing (WOM) is DIFFERENT from referral marketing
2) Explaining the 7 pillars of activities that underpin WOM
3) How to use WOM to harness the awesome power andn reach of social media and PR
4) Understanding how to lever what is being said about your brand for greater profit
5) Indentifying and nurturing the source of the message ie your brand ambassadors
6) Learning how to control the environment in which your message is being circulated.
COURSE CONTENT
● Understanding the 7 pillars of WOM
● Word of Mouth Marketing and Social Media
● The Four Skills required for successful Word of Mouth
● How to Nurturing the source of the message
● The Three Reasons People Talk About You
● Controlling the environment where the message is circulated
● How to find and cultivate brand ambassadors
● Measuring the ROI of Word of Mouth Marketing
DURATION: 1days
PRE-KNOWLEDGE: None
VENUE: In-House or at our Training Centres
AFTER COURSE COMPLETION: You will receive a comprehensive course manual. Email support, 3 months telephone support and a Certificate of Attendance
DATES: As agreed with the Training Manager
COURSE TUTORS: Our tutors are experts in their field and understand the challenges involved this subject with many years of industry experience and expertise.
ENROLMENT FEE
Price on Application.
(Includes all resource materials, refreshments and course material).
WHAT TO DO NEXT:
CALL US ON 0208 090 2233 / 0794 9529 231, email: studio@elcassociates.co.uk or complete the Online Enquiry Form