Supporting GOLD (Organ Donation Awareness Charity)

ELC Associates is pledging its support to Gift of Life Donations (GOLD), a national UK whose mission is to raise awareness of organ donation amongst the Black and Minority Ethnic (BME) community.

Renal failure has affected ELC Associates this year – that’s why the staff wanted to show their support in the fight against renal disease in particular kidney failure, which affects the BME community disproportionately.

Director Adetayo Idowu said: “Kidney failure is a massive issue within the BME community. With a combination of lifestyle, diet and culture being the main causes. This has led to a very high number of BME requiring kidney transplants. However the number of organs donated by the BME is woefully low. (Only 21,000 of BME organ donors compared to 20 million of the general population.”

He continues: “That’s why we’ve made a commitment to provide our marketing and PR expertise pro bono towards GOLD’s ‘#GoldDonate’ campaign. So we will provide free of charge, social media marketing, media relations, PR, content  and influencer marketing services towards their aim of doubling the number of BME community  on the Organ Donor Register within the next two year.

He concludes: “Additionally ELC Associates will be out helping their fundraising efforts. You will see our staff, shaking collection tins, running, tweeting, instagramming generally causing as much fuss and nuisance to raise funds for GOLD. So luck out for a collection tin coming your way.”

If you want to support GOLD’s work or join the Organ Donor register head over to


  • Outdoor organ donor awareness and fundraising in partneship with Tesco’s supermarket
  • Development and launch of GOLD’s charity website
  • Development and launch of Teens For Donor Awareness (a project of GOLD)
  • PR and media relations to promote Capital City school (Harlesden, London) school and community poster competition.Setting up press interviews and radio, writing press releases, arranging photo opportunities, collaborating with influencers etc.
  • Creation of community organ donor awareness marketing marketing material. (Another GOLD initiative)
  • Develop of social media profile and maintenance of social media marketing efforts (continuous).