Boost your student intake with our step by step Facebook Ads training course

 If you’re a college, school or training provider and not sure about how to use Facebook Ads
to recruit studentsand grow your business then you need to enrol on our Facebook Ads course. You’ll learn
step by step,  the skills, strategies and techniqes required to find, engage and recruit motivated students.
Additionally Facebook Ads currently cost about 80% less per click than Google Adwords.

Unlike Google Adwords, you can tell Facebook what you want your advert to achieve. This means
you can set your objective to be driving traffic to your website, encouraging visitors to take a virtual tour,
generating likes and comments etc. Facebook is the most prevalent social media tool in education and is used
by prospective students, parents, current student alike, making it a must have marketing tool.

Learn powerful Facebook skills and recruit more students to your school or college 

INCREASING BRAND AWARENESS

Learn how Facebook can help you reach out to your audience by targeting the demographics most likely to attend your school or college. You’ll aso discover how to recruit students by targeting people following your competitors, those expressing interest in similar courses to yours, those that live locally etc.You will also learn how to use virtual tours, departmental stories, landing pages etc to increase brand awareness.

Apart from tips and strategies to boost brand awareness you’ll understand how to create compelling content specifically designed for Facebook that your fans and potential students will want to share amongst their network.

DRIVING WEBSITE TRAFFIC

Getting visitors to your site and signing them up to your college newsletter, downloading a brochure or enrolling on a course or training program are some of the outcomes that can be achieved through Facebook Ads. You will learn to create simple but effective strategies for finding and creating shareable content that’s not only high on social engagement but also lots of comments and those all-important clicks.

The increase in clicks increases your organic reach allowing more of your blog posts, info graphics etc. to be seen and shared driving more traffic to your website, increasing the potential for more students to be recruited.

FROM ENQUIRY TO ENROLLED STUDENT

Facebook is largest of all social platforms and as such is a powerful and influential way to reach out to future students, their parents and the local community. You will learn how to use to Facebook Ads to market your curriculum offerings, share news and successes. You also discover how to use Ads to search out influential individuals, local organisations, media contacts, potential applicants, successful alumini, etc.

Finally you’ll learn how to use Facebook Ads as lead a generation strategy, building a list of consumers (potential students) that can through a lead nurturing process be converted from curious visitors to enrolled students.

Course Outcomes Include

How to increase likes, reach and page engagement

Discover how to use amazing Facebook Ads techniques to tell your brand’s story with engaging videos, photos and link adverts. When people feel connected and engaged with your brand’s content, they’re more likely to choose your products and services over the competition.

Selecting your audiences and ad targeting

Understand how to create ‘buying audiences’ by tapping Into the recent purchasing behaviour among Facebook users, creatively using life events targeting, build brand awareness with Facebook custom audiences, expand your potential customer base by creating a Lookalike Audience based you’re your competitors fanbase

How to create high converting sales ads

Learn about the different types of ads eg, page likes, Clicks to website, Offer claims ads etc. Also how to use the Power Editor to target your ads, for A/B tesing, preventing ‘Ad fatigue’, impact of ad copy on conversion and more.

How to developing an effective bid strategy

You will learn to determine the best bid types that will lead to greater sales or brand awareness at the lowest costs. You will explore the bidding strategies: CPC, CPM, oCPM, CPA, bid optimisation, the differences between automatic and manual biddings and more

Discover how to generate huge web traffic with Facebook Ads

Discover how to use powerful Facebook Ads campaign to drive traffic to your website, increase likes, fans, and engagement or boost blog posts. Learn to create shareable content, offers, contests or exclusive content that will generate and nurture leads to student enrolment.

Learn to turn browsers into motivated and engaged students

Facebook Ads offers schools and colleges the opportunity to augment their organic marketing activities with paid search. Target people that are specifically looking for your courses and training provided by your establishment and craft engaging high converting Ads that touch on their needs and educational desires turning them from browsers to motivated students.

Improve Ad performance with strategic bidding techniques

At the end of this practical, hands-on course you will have the skills to develop and implement a successful Facebook Ad campaign. You will also possess the knowledge to make the strategic ad bidding, management and performance decisions to maximise ROI and excel at Facebook Advertising.

The Selling With Facebook Ads course was extremely helpful. In a very short time I almost doubled my page likes and sales enquiries have gone up too. The response has been fantastic. I definitely plan to implement all the other strategies I was taught.

D. Samuel