Increase engagement, volunteer recruitment and
donations our Digital PR charity communications training

If you’re like many charities, you’ll face challenges on many fronts. It could be increasing web traffic or engagement, support for your cause or campaign, recruiting volunteers or simply getting in more donations.

By not taking time to invest in a proper marketing strategy now your charity will not be able to raise awareness for your cause or those much needed funds or recruit those vital supporters and volunteers needed drive your organisation forward.

Our Digital PR and marketing taster workshops aims to help you understand how many if not all of these challenges can be easily overcome. In this short, concise and interactive session you’ll learn to create how to create an electronic press pack, create greater awareness of your charity or campaign, turn supporters into long term donors or recruit more volunteers.

Learn powerful Digital PR skills and boost awareness,
donations and volunteers 

How your charity will benefit from attending this course:

Identify the strengths and weakness of their digital marketing

Delegates will be able to assess their current online PR, digital and content marketing strategies and plans to see where their strengths and potential weaknesses may lie.

Benefits of PESO PR model and content marketing for charities

Learn how to use PESO and content marketing to focus on your donors or supporters’ concerns or motivations, thus allowing for the creation better engagement and increased interest in your organisations offerings.

Create media attention grabbing electronic press kits

The basics components of an electronic press kit (EPK) and use this information to create EPK’s that gets the attention of media and thereby your cause or campaign.

Measure the success of your PR or marketing campaigns

What metrics (ie standard of measurement) are appropriate to measure for each aspect of the PESO PR model to use to quantify  the success of their PR campaign or content marketing strategy.

Boost support for your charity or campaign using social media

The advent of social media has changed the marketing landscape. 65% of Britons now learn about a charity through it. It’s now by far the best medium for amplifying your message and boosting support for a campaign or your cause.

Use PESO model to save time and money on marketing efforts

Most non-profits, struggles with limited finances, inadequate technology and overextended staff. The PESO model uses easily executable PR and marketing activities that complement one another to achieve measurable results that save your organisation both time, money and manpower in the long term.

Boost support for your charity or campaign using social media

The advent of social media has changed the marketing landscape. 65% of Britons now learn about a charity through it. It’s now by far the best medium for amplifying your message and boosting support for a campaign or your cause.

The Digital Marketing and PR workshop was extremely helpful. In a very short time our user enquiries has gone up by 30%. We’re now getting more fans and followers on Facebook and Twitter. The response has been fantastic, it was definitely far more than I ever expected.

D. Samuel