Influencer marketing involves marketing products and services to those who have an influence over the things other people buy. This market influence typically stems from an individual’s expertise, popularity, or reputation. Influence can come from a wide range of places. For example, celebrities are often used to market products because they are highly respected and highly visible. When a celebrity uses a product, the maker of that product gets exposure and the respect that comes from a celebrity endorsement.

Bloggers have become important influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more trustworthy than traditional advertising. By using influencers, companies can avoid much of the cynicism and scepticism that is directed at straight forward marketing messages.

Bloggers have a distinct advantage when it comes to spreading your brands message. They have direct access to your target market and can influence purchasing decisions through their word-of-mouth marketing. Research from BlogHer has shown that 81% of the online population trusts information and advice they get from bloggers and that 61% have made a purchase based on a blogger’s recommendation.

A blogger outreach campaign is a great way for small businesses to introduce influential bloggers to their brand. And because bloggers are active on a variety of digital channels to promote their own blog and their partners’, they’re the perfect influencers as social awareness of your brand is also amplified. To make the most of your blogger relationships, grab their attention by making a conscious effort to be respectful and personalise your outreach.

At ELC Associates we understand the power of bloggers, having worked hard over the years to build links and mutual relationships with them.


Influencer Package

We have used influencer marketing to help brands:

  1. Generate new and valuable leads
  2. Move buyers along the sales funnel
  3. Increase brand awareness
  4. Gain influence or authority
  5. Drive sales of products and services

With this fixed price service we will:

  • Manual compile a list of top bloggers and journalists ((PR, DA, PA, Search traffic  metrics included) working within your niche or sector
  • Creation of an influencer pitch email  introducing your brand to the blogger with your unique USP and why your product or service should be on interest to the bloggers target audience
  • Contacting all bloggers on your behalf, sending a copy of the pitch email (personalised to each recipient) along with the blog post created for you (optional, extra cost)
  • All responses received from bloggers will be sent on to you for your records and for your follow up.
  • FREE Step-by-step checklist and guide on how to nurture and build relationship with your chosen influencers.  It will include tactics such as supplying a brand’s products for a review piece, sending out prizes for competitions and giveaways, guest blogging opportunities, co-creation of content for influencer social platforms, providing expert opinion on a subject related to influencers niche, advising and organising blogger participation events etc.

£109.00 (Fixed price. Usually £169  * Blog post extra charge)

Bespoke Influencer Marketing Service

Our bespoke influencer marketing service involves working with your brand to define business and campaign goals, clearly outline performance objectives, design and implement creative outreach campaigns as well as outlining how to analyse and monitor campaign success. Brands can choose from a range of activities including:

  • Setting campaign objectives: We will help you to define your business and campaign objectives. Business objectives are usually to generate a specific amount of money by a given date whereas campaign objectives centre on deliver of a specific action by a certain date.
  • Identification of best influencers: We will work with you to find those influencers that are well engaged with their community and the target market you wish to reach.
  • Pre Engagement Relationship: Establishing a relationship prior to engagement increase the chances of a successful collaboration. Our tactics include; following social accounts, sharing content, blog comments, guest blogging invitations etc.
  • Engagement strategy: Includes sending personalised emails, brand products for a review, prizes for competitions and giveaways, guest blogging opportunities etc
  • Nurturing of influencer: This process is bespoke and depends on the brand’s campaign goals, existing relationships with influencers and how involved the influencer will be in the campaign. It can range from simple brand awareness to co-creation of content.
  • Measuring influencer campaign success: We will help you determine which KPIs [key performance indicators] and tools you’ll need to monitor measure the success and effectiveness of your influencer marketing campaign

Price: On Applicaton