Increase donations and engagement with our step by step Facebook Ads campaign course

 If you’re a charity, community organisation or CIC and not sure how to use Facebook Ads to increase
donations or engage with your community then you need to enrol on our Facebook Ads campaign course.
You’ll learn step by step,  the skills, strategies and techniques required to find, engage and recruit donors
and volunteers. Additionally Facebook Ads currently cost about 80% less per click than Google Adwords.

Unlike Google Adwords, you tell Facebook exactly what you want your advert to achieve. This means
you set your objectives for instance to drive traffic to your website, encouraging visitors to watch a video,
donate to your cause etc. Facebook is the most popular social media platform and is used by potential donors,
donors, volunteers, media outlets etc making it an important part of a not for profit’s marketing strategy

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Learn powerful Facebook skills and boost fundraising and volunteers 

INCREASING ONLINE PRESCENCE

Learn how Facebook Ads can help you reach your audience by targeting the demographics most likely to be interested in your cause. You’ll also discover how to recruit volunteers by targeting people following similar charities, those expressing interest in similar charities to yours, those that live locally etc. You will also learn how to use virtual tours, video stories, landing pages etc to increase online prescence.

Apart from techniques and strategies to boost awareness of your charity you’ll understand how to create compelling content specifically designed for Facebook that your supporters, volunteers and potential donors will want to share.

DRIVING WEBSITE TRAFFIC

Getting visitors to your site and signing them up to your charity’s newsletter, downloading a brochure, donating to your cause etc are some of the outcomes that can be achieved through Facebook Ads. You will learn to create simple but effective strategies for finding and creating shareable content that’s not only high on social engagement but also lots of comments and those all-important clicks.

The increase in clicks increases your organic reach allowing more of your blog posts, infographics etc. to be seen and shared driving more traffic to your website, increasing the potential for donation, volunteering, engagement or events promotion.

FROM FAN TO DONOR OR VOLUNTEER

Facebook is largest of all social platforms and as such is a powerful and effective way to reach out to potential donors, volunteers and other stakeholders. You will learn how to use to Facebook Ads to market your charity by sharing news and successes. You’ll also discover how to use Ads to increase engagement, search out influential individuals, media contacts, thought leaders, stakeholders etc.

Finally you’ll learn how to use Facebook Ads as an events promotion and a ‘lead’ generation strategy, building a list of visitors that can through a nurturing process be converted from curious fans to donors and supporters.

Course Outcomes Include

How to increase likes, reach and page engagement

Discover how to use amazing Facebook Ads techniques to tell your brand’s story with engaging videos, photos and link adverts. When people feel connected and engaged with your brand’s content, they’re more likely to choose to support your charity or cause over another.

Selecting your audiences and ad targeting

Understand how to create ‘special interest audiences’ by tapping into the recent viewing behaviour among Facebook users, creatively using life events targeting, custom audiences and Lookalike audiences to expand your potential supporter base.

Creating high converting fundraising Ads

Learn about the different types of Ads eg, page likes, Clicks to website, Local Awareness ads etc. Additionally how to use the Power Editor to target your Ads, for A/B tesing, preventing ‘Ad fatigue’ and also the impact of Ad copy and imagery on conversion rate.

How to developing an effective bid strategy

You will learn to determine the best bid types that will lead to greater sales or brand awareness at the lowest costs. You will explore the bidding strategies: CPC, CPM, oCPM, CPA, bid optimisation, the differences between automatic and manual biddings and more

Boost web traffic and email subscribers with Facebook Ads

Discover how to use powerful Facebook Ads campaign techniques to drive traffic to your website, increase like or boost blog posts. Learn how to use Facebook Ads to grow your charity’s email subscriber by creating a lookalike audience (a section of your Facebook target audience who look similar to your existing audience) based on your existing email subscribers.

Learn to increase donation rate by increasing awareness first

Learn how to use Facebook ads to generate awareness around a specific campaign from which you can create a Custom Audience of people who engaged with your first ad that would then be easier to ask donations from. Thereby increasing your donation conversion rate.

Improve Ad performance with strategic bidding techniques

At the end of this practical, hands-on course you will have the skills to develop and implement a successful Facebook Ad campaign. You will also possess the knowledge to make the strategic ad bidding, management and performance decisions to maximise ROI and excel at Facebook Advertising.

The Fundraising With Facebook Ads course was extremely helpful. In a very short time I almost doubled my page likes and sales enquiries have gone up too. The response has been fantastic. I definitely plan to implement all the other strategies I was taught.

D. Samuel