Project Description

Client

Skillsology

Company

ELC Asssociates

Type

Web Design, Marketing & PR

Launched

September  2016

Project Details

About Skillsology

Is a boutique London based training business that provides business skills training exclusively to lawyers within the UK  and offer a seamless “one-stop business skills shop” for solicitors.

Brief

We were tasked with creating a new website as well as devising an offline and online marketing strategy.

Our Approach

Visual Identity – It was important that the new visual identity was able to reflect the ethos of the company and also to humanise what was a corporate orientated organisation. It had to be simple yet vibrant. It also had to be suitable for web, business cards and promotional items like folders, key rings etc.

Web Development  – We ensured that courses were easy to find and navigate through as Skillsology value proposition is the wide range of courses available. Our developers also ensured that content could be easily carried out inhouse.

Results

A SEO and social media marketing strategy was designed to increase brand awareness, engagement and fans on a variety of social platforms in particular Facebook and Twitter. The activities included * conducting keyword research, on page and off page SEO * content marketing strategy * guestposting * influencer markeitng * creation landing pages * setting up Google Analytics.

The campaign resulted in an increase in web traffic, Facebook impressions and unique users. We are in the process of developing a email marketing campaign for this client.

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