About The Hair and Scalp Clinic

The Hair and Scalp Clinic offers an ethical, fully qualified service. Its trichologists are registered with The Institute of Trichologists, which was founded in 1902. This is the only recognised professional body with a code of ethics to protect the patient. The Institute of Trichology is the authority on the subject of scalp and hair disease and has a worldwide membership.

Web development

We ensured that the new website:

• conveyed the Hair and Scalp Clinic’s expertise
• appealed to a wide range of customers
• spoke with a voice of authority
• showcased the Clinic’s work through a series of case studies
• presented technical information with clarity

Digital Marketing and PR

Our social media strategy aimed to boost brand visibility and engagement on Facebook and Twitter through SEO, content creation, guest blogging, landing pages, and Google Analytics. By participating in relevant Facebook groups, we shared adverts, articles, and videos to establish authority and increase brand awareness.

PR and Media Relations

Utilising a multi-channel PR approach, including press releases, social media campaigns, and influencer partnerships we were able to raise awareness of the Hair and Scalp clinic’s services. We engaged with beauty bloggers and health influencers for wider reach.

Results

The Hair and Scalp clinic gained notable coverage in the Voice Newspaper, BBC, trade magazines, and cultural publications. Online presence includes Afro-Caribbean hair bloggers, stylists, and radio stations. Facebook promotions reach 200,000 users weekly, leading to a 150% increase in website visitors and an 85% rise in unique users.