No matter what time of year it is as a marketer or business owner, you’ll always be focusing on developing sales and marketing campaign ideas. Most probably you’ll be searching for ideas that will engage new and existing customers, make a lasting impression for all the right reasons and of course boost your sales. When [...]
The end goal of any good marketing strategy should be to generate awareness of your brand with your target audience and to make sure they know what your business or brand is doing. There are many ways to go about doing this, one way is to use user-generated content. As user-generated content is coming directly [...]
So, you’ve got your business up and running or maybe you’re an existing business ready to start a new campaign to reach bigger audiences and increase your revenues. You may be asking yourself where will your marketing budget be best spent, Facebook or Instagram? Well not to worry we’re about to break down the pros [...]
In this first of three blogs, we will look at what is a buyer persona and why you create them. In the second blog we’ll look at the differences between B2B and B2C buyers’ personas and in the third blog we’ll look at how to create a B2B or a B2C buyer persona template. What [...]
According to new studies, customer satisfaction is longer enough. Customers these days want to be delighted and appreciated for their efforts of buying your goods or services. For most businesses, delivering standard customer satisfaction is the way to maintain loyalty. However, the market has changed, and a new measurement of customer is emerging. [...]
Do you know that the top 50 retailers in the UK turnover almost £300 billion in the year 2016/7? That is a staggering amount of sales. And you the small retailers can get a slice of that very large pie. Selling to large retailers means increased brand visibility, customer awareness and increased revenue and profits. [...]
Let's be honest, there is no ‘one size fits all’ answer to this question. What someone going into an aircraft business needs to know, is entirely different to what someone starting a restaurant needs to know. That said, we’re talking about more than industry-specific knowledge. We’re talking about lessons that hundreds of entrepreneurs had to [...]
When you get into sales, you will need to differentiate the customers you interact with according to the stage you have reached in making a deal with them. This is important because you will often be required to make reports, and it is important that the right terms are used to differentiate the sales numbers. [...]
From gyms to cleaning, from fast food to accounting services, franchises are everywhere and come in all shapes and sizes. In fact the franchise industry turns over £13.7 billion in revenue and there are over 39,000 franchisee outlets in the UK alone (Franchise statistics UK – 2013 bfa franchise report). […]
