A marketing plan is a powerful tool that allows you to focus on your resources, find out what is affecting your success and how you can use these resources effectively, and work on growing your business. Simply put, it gives you full control of your day-to-day running of your business and here’s how: * You get the pulse of your target market and understand if and how your service/product answers their needs.
- You identify your competitors’ strengths and weaknesses and work on them to map out a strategy to reach out to your target audience through messages, social media, etc.
- You position your brand as a leader in the field and someone offering a pioneering solution to a problem.
- You set specific and measurable objectives and timeframes for your marketing campaigns.
- Allocate budget.
- Motivate your team.
Our market planning services include identifying the strategy, tactical planning, and budget allocation that will produces the highest ROI and achieves company’s objectives for a new product or service.
Our marketing strategy service includes an in-depth research of your target audience, a competitors’ analysis, and identification of new opportunities (using Orbit Mapper business strategy tool). After setting measurable goals (KPIs)and a budget you feel comfortable with, we write a powerful step-by-step marketing plan that answers all they why’s, where’s, when’s why’s and how’s to help accomplish those goals over a set time period. (Examples provided on request).
If you already have a marketing plan, we’ll review it and see how we can make it more effective so you can target the changed or new opportunities more profitably.
Customer surveys will reveal much of the quality of your customer service and how well your support team performs. The goal is to ensure and even improve customer satisfaction, addressing all the weak points that make your brand vulnerable and your team less effective. We present you measurable results and insights, as well as suggestions based on our research, to push your business fast forward.
Get valuable insights to make sure your business idea is feasible and also convince investors and lending institutions to finance your business with a feasibility study. Be it a start-up or an established company, such a study will allow you to validate your assumptions and evaluate your project’s potential for success.