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Charity’s Message Not Resonating?

Creative story telling and engaging communication are what charities need to do if they want to effective in their fundraising message. They need to create messages that ignite that spark in a potential supporter that will lead them to taken action on behalf of your cause.  Tom Latchford from RAISING IT boiled down the supporters journey and explains how an understanding of the charity’s message is crucial for getting support.

Hiring Staff? Follow this 10 step process

Hiring is a tough business.  It takes patience, proper screening and careful analysis.  With so many talented people out of work right now, it’s going to take some time to find the one who really fits the bill.  However when you hire the wrong person it will be a great drain on your resources to either keep or fire them.  

Customer Service For Marketing

No matter the size of your business, excellent customer service should be at the heart of your business model if you wish to be successful. It is important to provide good customer service to all types of customers, including potential, new and existing customers.

7 basic sales skills every salesperson have

If you haven’t mastered these simple sales skills, you won’t be able to sell at the highest level. Make sure you’ve checked them all off. Over the past eight or years, I’ve had in-depth conversations with hundreds of sales professionals and managers and asked them this simple quetion.

10 effective charity websites

By Caryn Stein

We share some examples of nonprofits who are getting it right and really converting visitors to donors. These are great non-profit examples because they focus on getting their message across quickly and clearly, while offering clear paths for donations and further engagement.

7 Essential Leadership Skills

Gandhi, Franklin D. Roosevelt, Nelson Mandela, Count Basie, Maggie Thatcher etc. What do all these people have in common?  They were some of the greatest leaders the world ever had. So, what qualities did they possess that mere mortals didn’t?

5 Advanced Ways to Reduce Shopping Cart Abandonment

According to Baymard Institute 67.44% of shopping carts are abandoned online. After putting all that effort through, SEO, inbound marketing, pay per click adverts etc you finally get the customer to commit and start buying do you really want them to click off half way through? Of course not!

Build a picture and get more sales

There’s one thing I know–if your customer can’t picture themselves with the product you’re selling, you won’t sell the product to that customer.But, how do you build a picture so that the customer can envision themselves using the product you’re selling?  There are several different ways to help them see the big picture. If possible, allow them to try the product, or to sample it.