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7 Revenue Increasing PR Trends Every Charity Should Know

We all know of Comic Relief, BBC Telethon, London marathon and other big block buster charity fundraising events. These raise millions for worthy causes around the world. However for the small charity telethons, TV etc are well out of their reach. So how does the small local charity fundraise like

Online Tips for Getting More Supporters for Your Cause

The first thing you need to do to successfully recruit supporters, donors or volunteers online is to build a persona of your target audiences. A persona is a “fictional character that communicates the primary characteristics of a group of users, identified and selected as a key target through use of segmentation data”. 

Want to sell to large retailers? Then ask yourself these questions?

Do you know that the top 50 retailers in the UK turnover £217 billion in the year 2104/5? That is a staggering amount of sales. And you the small retailers can get a slice of that very large pie. How? By asking yourself this simple question.

Do I really want to

Driving Sales With Facebook Local Awareness Ads

Ads are the best ever strategy for any business marketing. It is through adverts that we learn of new and trending things and where business owners get to open up to the world. Think of a world without advert, how would it be?

Why Qualifying is Crucial to Sales Success

If you have ever been in sales, or have some of knowledge about the targets that most teams have to meet on a yearly basis, then you can relate to the desperation that may sometimes cloud reason.  A salesman may want to believe that the more times they pitch to potential clients, the higher their chances of closing a sale.

How to Tell a Lead from a Prospect

When you get into sales, you will need to differentiate the customers you interact with according to the stage you have reached in making a deal with them.  This is important because you will often be required to make reports, and it is important that the right terms are used to differentiate the sales numbers.

Charity’s Message Not Resonating?

Creative story telling and engaging communication are what charities need to do if they want to effective in their fundraising message. They need to create messages that ignite that spark in a potential supporter that will lead them to taken action on behalf of your cause.  Tom Latchford from RAISING IT boiled down the supporters journey and explains how an understanding of the charity’s message is crucial for getting support.

Hiring Staff? Follow this 10 step process

Hiring is a tough business.  It takes patience, proper screening and careful analysis.  With so many talented people out of work right now, it’s going to take some time to find the one who really fits the bill.  However when you hire the wrong person it will be a great drain on your resources to either keep or fire them.