Increase donations and engagement with our step by step Facebook Ads campaign course

 If you’re a charity, community organisation or CIC and not sure how to use Facebook Ads to increase
donations or engage with your community then you need to enrol on our Facebook Ads campaign course.
You’ll learn step by step,  the skills, strategies and techniques required to find, engage and recruit donors
and volunteers. Additionally Facebook Ads currently cost about 80% less per click than Google Adwords.

Unlike Google Adwords, you tell Facebook exactly what you want your advert to achieve. This means
you set your objectives for instance to drive traffic to your website, encouraging visitors to watch a video,
donate to your cause etc. Facebook is the most popular social media platform and is used by potential donors,
donors, volunteers, media outlets etc making it an important part of a not for profit’s marketing strategy


Learn powerful Facebook skills and boost fundraising and volunteers 

Course Outcomes Include

Boost web traffic and email subscribers with Facebook Ads

Discover how to use powerful Facebook Ads campaign techniques to drive traffic to your website, increase like or boost blog posts. Learn how to use Facebook Ads to grow your charity’s email subscriber by creating a lookalike audience (a section of your Facebook target audience who look similar to your existing audience) based on your existing email subscribers.

Learn to increase donation rate by increasing awareness first

Learn how to use Facebook ads to generate awareness around a specific campaign from which you can create a Custom Audience of people who engaged with your first ad that would then be easier to ask donations from. Thereby increasing your donation conversion rate.

Improve Ad performance with strategic bidding techniques

At the end of this practical, hands-on course you will have the skills to develop and implement a successful Facebook Ad campaign. You will also possess the knowledge to make the strategic ad bidding, management and performance decisions to maximise ROI and excel at Facebook Advertising.

The Fundraising With Facebook Ads course was extremely helpful. In a very short time I almost doubled my page likes and sales enquiries have gone up too. The response has been fantastic. I definitely plan to implement all the other strategies I was taught.

D. Samuel